How popular isMAM in search?
In August 2026, there were an estimated 14.8K branded searches for MAM worldwide which is down 18.2% over the last 11 months. MAM holds 1.5% estimated Share of Search among bottle sterilisers worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chicco47.5%
- Baby Brezza30.1%
Tommee Tippee13.5%- Dr Brown's4.1%
Philips Avent3.3%
MAM1.5%
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Which bottle sterilisers compete with MAM?
Share of Search by month for Chicco, Baby Brezza, Tommee Tippee, Dr Brown's, Philips Avent, MAM. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Baby Brezza | Tommee Tippee | Dr Brown's | Philips Avent | MAM |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 35.9% | 13.2% | 3.2% | 3.2% | 1.8% |
| Nov 2025 | 48.6% | 32.2% | 11.8% | 2.9% | 2.9% | 1.6% |
| Dec 2025 | 46.5% | 32.7% | 12% | 3.6% | 3.6% | 1.6% |
| Jan 2026 | 42.4% | 35.2% | 12.9% | 3.9% | 3.9% | 1.7% |
| Feb 2026 | 42.9% | 34.4% | 12.6% | 4.6% | 3.8% | 1.7% |
| Mar 2026 | 45.6% | 30.5% | 13.7% | 5% | 3.4% | 1.8% |
| Apr 2026 | 47.7% | 31.5% | 11.5% | 4.2% | 3.5% | 1.5% |
| May 2026 | 47.6% | 32.1% | 11.7% | 3.5% | 3.5% | 1.6% |
| Jun 2026 | 42.8% | 33.3% | 14.9% | 3.7% | 3.7% | 1.6% |
| Jul 2026 | 42.5% | 33% | 14.8% | 4.4% | 3.6% | 1.6% |
| Aug 2026 | 47.5% | 30.1% | 13.5% | 4.1% | 3.3% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 475K | +22.5% | +5 points | |
| 2, held 2nd | 30.1% | 301K | 0% | -2.9 points | |
| 3, held 3rd | 13.5% | 135K | 0% | -1.3 points | |
| 4, held 4th | 4.1% | 40.5K | 0% | -0.4 points | |
| 5, held 5th | 3.3% | 33.1K | 0% | -0.3 points | |
| 6, held 6th | 1.5% | 14.8K | 0% | -0.1 points |
1.
47.5%
Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +5 points.
30.1%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -2.9 points.
13.5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.1%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.3%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.
MAM1.5%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between MAM and its closest rivals
How has branded search demand for MAM changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for MAM worldwide fell from 18.1K to 14.8K.
- Across the 11 months ending August 2026, MAM’s estimated Share of Search among bottle sterilisers worldwide held steady, from 1.8% to 1.5%.
How did search popularity change for bottle sterilisers worldwide in August 2026?
5 changes
In August 2026, Chicco gained estimated Share of Search among bottle sterilisers worldwide, from 42.5% to 47.5%.
In August 2026, Baby Brezza lost estimated Share of Search among bottle sterilisers worldwide, from 33% to 30.1%.
In August 2026, Tommee Tippee lost estimated Share of Search among bottle sterilisers worldwide, from 14.8% to 13.5%.
Estimated monthly branded searches for Dr Brown's worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does MAM compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bottle sterilisers | 6th of 6 | 1.5% | Shown above |
| Sippy cups | 5th of 6 | 2.6% | Show ranking |
| Teething toy brands | 4th of 5 | 8.6% | Show ranking |
How is MAM measured?
Brandwave collects information about searches that people make online using MAM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mam dummy
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Is MAM your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.