Baby bottle brands:Which brands are most popular in search?
In August 2026, Medela was the most searched among baby bottle brands worldwide, with an estimated 278K branded searches and 53.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Medela53.4%
Tommee Tippee26%NUK14.2%
Philips Avent6.4%
Dr. Brown's0.09%
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Share of SearchLeaderboard
Compare the baby bottle brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Medela, Tommee Tippee, NUK, Philips Avent. The figures are in the table below the chart.
View monthly share of search table
| Month | Medela | Tommee Tippee | NUK | Philips Avent | Dr. Brown's |
|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 24.2% | 13.3% | 5.9% | 0.16% |
| Nov 2025 | 54.8% | 25.1% | 13.8% | 6.2% | 0.11% |
| Dec 2025 | 56.7% | 21.9% | 14.7% | 6.6% | 0.06% |
| Jan 2026 | 57.2% | 21.7% | 14.6% | 6.5% | 0.05% |
| Feb 2026 | 57.6% | 21.4% | 14.4% | 6.5% | 0.06% |
| Mar 2026 | 53.8% | 24.1% | 16.1% | 5.9% | 0.07% |
| Apr 2026 | 57.3% | 21.6% | 14.5% | 6.5% | 0.08% |
| May 2026 | 57.3% | 21.6% | 14.5% | 6.5% | 0.09% |
| Jun 2026 | 51.2% | 27.1% | 14.9% | 6.6% | 0.14% |
| Jul 2026 | 53.3% | 26% | 14.3% | 6.4% | 0.08% |
| Aug 2026 | 53.4% | 26% | 14.2% | 6.4% | 0.09% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.4% | 278K | +0.49% | +0.1 points | |
| 2, held 2nd | 26% | 135K | 0% | -0.1 points | |
| 3, held 3rd | 14.2% | 74K | 0% | 0 points | |
| 4, held 4th | 6.4% | 33.1K | 0% | 0 points | |
| 5, held 5th | 0.09% | 480 | +23.1% | 0 points |
1.
Medela53.4%
Held 1st. 278K estimated branded searches, +0.49% vs prior month. Share +0.1 points.
26%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
14.2%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
6.4%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.09%
Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Medela vs Tommee Tippee: compare search popularity
- Medela vs Philips Avent: compare search popularity
- Tommee Tippee vs Philips Avent: compare search popularity
- NUK vs Philips Avent: compare search popularity
- Compare any of these brands
Which brand is most popular in search among baby bottle brands worldwide?
5 brands
In August 2026, Medela was the most searched among baby bottle brands worldwide, with an estimated 278K branded searches and 53.4% estimated Share of Search within this set. Tommee Tippee is in 2nd place, 27.4 percentage points behind at 26% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Medela | 56.4% → 53.4% | 57.6%Feb 2026 | 51.2%Jun 2026 | 1st |
| Tommee Tippee | 24.2% → 26% | 27.1%Jun 2026 | 21.4%Feb 2026 | 2nd |
| NUK | 13.3% → 14.2% | 16.1%Mar 2026 | 13.3%Oct 2025 | 3rd |
| Philips Avent | 5.9% → 6.4% | 6.6%Jun 2026 | 5.9%Mar 2026 | 4th |
| Dr. Brown's | 0.16% → 0.09% | 0.16%Oct 2025 | 0.05%Jan 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among baby bottle brands worldwide decreased from 56.4% to 53.4%.
- Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among baby bottle brands worldwide increased from 24.2% to 26%.
- Across the 11 months ending August 2026, NUK’s estimated Share of Search among baby bottle brands worldwide increased from 13.3% to 14.2%.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among baby bottle brands worldwide peaked at 57.6% in February 2026 and was lowest at 51.2% in June 2026.
- Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among baby bottle brands worldwide peaked at 27.1% in June 2026 and was lowest at 21.4% in February 2026.
- Across the 11 months ending August 2026, NUK’s estimated Share of Search among baby bottle brands worldwide peaked at 16.1% in March 2026 and was lowest at 13.3% in October 2025.
- Across the 11 months ending August 2026, Philips Avent and Dr. Brown's held steady: their estimated Share of Search among baby bottle brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for baby bottle brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Dr. Brown's worldwide fell 45.5% over 11 measured months, from 880 to 480 in August 2026.
Estimated monthly branded searches for Medela worldwide fell 11.7% over 11 measured months, from 314K to 278K in August 2026.
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