Dr. Brown's vs NUK:Which is more popular by branded search?
In August 2026, NUK had more branded searches than Dr. Brown's among baby bottle brands worldwide. NUK was estimated to have 74K branded searches compared to Dr. Brown's’ 590, and held a 10.8% Share of Search versus Dr. Brown's’ 0.09%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dr. Brown's or NUK?
Compare the baby bottle brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NUK, Dr. Brown's. The figures are in the table below the chart.
View monthly share of search table
| Month | Medela | Philips Avent | Tommee Tippee | NUK | Dr. Brown's |
|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 27.4% | 18.7% | 10.2% | 0.16% |
| Nov 2025 | 41.9% | 28.2% | 19.2% | 10.5% | 0.11% |
| Dec 2025 | 44.7% | 26.4% | 17.3% | 11.6% | 0.09% |
| Jan 2026 | 45.2% | 26.1% | 17.2% | 11.5% | 0.08% |
| Feb 2026 | 45.6% | 25.9% | 17% | 11.4% | 0.09% |
| Mar 2026 | 41.6% | 27.3% | 18.6% | 12.5% | 0.1% |
| Apr 2026 | 43.3% | 29.4% | 16.3% | 11% | 0.1% |
| May 2026 | 43.3% | 29.4% | 16.3% | 11% | 0.11% |
| Jun 2026 | 38.5% | 29.9% | 20.4% | 11.2% | 0.13% |
| Jul 2026 | 40.4% | 29% | 19.7% | 10.8% | 0.07% |
| Aug 2026 | 40.5% | 28.9% | 19.7% | 10.8% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the Dr. Brown's and NUK comparison changed over the last 12 months?
3 findings
- NUK was ahead of Dr. Brown's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dr. Brown's’ estimated Share of Search among baby bottle brands worldwide moved from 0.16% to 0.09%, and its estimated monthly branded searches moved from 1.1K to 590.
- Across the 11 months ending August 2026, NUK’s estimated Share of Search among baby bottle brands worldwide moved from 10.2% to 10.8%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for baby bottle brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Dr. Brown's worldwide fell 48.2% over 11 measured months, from 1.1K to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dr. Brown's’ and NUK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Brown's
2 branded search terms
- dr brown s
- drbrowns
NUK
1 branded search term
- nuk
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.