Brandwave

How popular isMedela in search?

In August 2026, there were an estimated 278K branded searches for Medela worldwide which is down 11.7% over the last 11 months. Medela holds 53.4% estimated Share of Search among baby bottle brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Medela53.4%
  2. Tommee Tippee26%
  3. NUK14.2%
  4. Philips Avent6.4%
  5. Dr. Brown's0.09%
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Which baby bottle brands compete with Medela?

Medela against baby bottle brands worldwide, by month

Share of Search by month for Medela, Tommee Tippee, NUK, Philips Avent. The figures are in the table below the chart.

View monthly share of search table
MonthMedelaTommee TippeeNUKPhilips AventDr. Brown's
Oct 202556.4%24.2%13.3%5.9%0.16%
Nov 202554.8%25.1%13.8%6.2%0.11%
Dec 202556.7%21.9%14.7%6.6%0.06%
Jan 202657.2%21.7%14.6%6.5%0.05%
Feb 202657.6%21.4%14.4%6.5%0.06%
Mar 202653.8%24.1%16.1%5.9%0.07%
Apr 202657.3%21.6%14.5%6.5%0.08%
May 202657.3%21.6%14.5%6.5%0.09%
Jun 202651.2%27.1%14.9%6.6%0.14%
Jul 202653.3%26%14.3%6.4%0.08%
Aug 202653.4%26%14.2%6.4%0.09%
Sep 2026—————

  1. 1.Medela

    53.4%

    Held 1st. 278K estimated branded searches, +0.49% vs prior month. Share +0.1 points.

  2. 2.Tommee Tippee

    26%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.NUK

    14.2%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Philips Avent

    6.4%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Dr. Brown's

    0.09%

    Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Medela and its closest rivals

How has branded search demand for Medela changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Medela worldwide fell from 314K to 278K.
  • Across the 11 months ending August 2026, Medela’s estimated Share of Search among baby bottle brands worldwide decreased from 56.4% to 53.4%.
  • Across the 11 months ending August 2026, Medela’s estimated Share of Search among baby bottle brands worldwide peaked at 57.6% in February 2026 and was lowest at 51.2% in June 2026.

How did search popularity change for baby bottle brands worldwide in August 2026?

  1. Estimated monthly branded searches for Dr. Brown's worldwide fell 45.5% over 11 measured months, from 880 to 480 in August 2026.

  2. Estimated monthly branded searches for Medela worldwide fell 11.7% over 11 measured months, from 314K to 278K in August 2026.

Where does Medela compete?

Medela is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wearable breast pump brands2nd of 522.4%Show ranking
Baby bottle brands1st of 553.4%Shown above
Breast pump brands1st of 562.3%Show ranking

How is Medela measured?

Brandwave collects information about searches that people make online using Medela’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • breast pump medela
  • medela
  • medela breast pump
  • medela com
  • medela freestyle
  • medela hands free
  • medela swing maxi
  • medela symphony
  • medela wearable pump
  • wearable pump medela

Do you work for Medela? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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