Medela vs NUK:Which is more popular by branded search?
In August 2026, Medela had more branded searches than NUK among baby bottle brands worldwide. Medela was estimated to have 278K branded searches compared to NUK’s 74K, and held a 53.4% Share of Search versus NUK’s 14.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Medela or NUK?
Compare the baby bottle brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Medela, NUK. The figures are in the table below the chart.
View monthly share of search table
| Month | Medela | Tommee Tippee | NUK | Philips Avent | Dr. Brown's |
|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 24.2% | 13.3% | 5.9% | 0.16% |
| Nov 2025 | 54.8% | 25.1% | 13.8% | 6.2% | 0.11% |
| Dec 2025 | 56.7% | 21.9% | 14.7% | 6.6% | 0.06% |
| Jan 2026 | 57.2% | 21.7% | 14.6% | 6.5% | 0.05% |
| Feb 2026 | 57.6% | 21.4% | 14.4% | 6.5% | 0.06% |
| Mar 2026 | 53.8% | 24.1% | 16.1% | 5.9% | 0.07% |
| Apr 2026 | 57.3% | 21.6% | 14.5% | 6.5% | 0.08% |
| May 2026 | 57.3% | 21.6% | 14.5% | 6.5% | 0.09% |
| Jun 2026 | 51.2% | 27.1% | 14.9% | 6.6% | 0.14% |
| Jul 2026 | 53.3% | 26% | 14.3% | 6.4% | 0.08% |
| Aug 2026 | 53.4% | 26% | 14.2% | 6.4% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the Medela and NUK comparison changed over the last 12 months?
3 findings
- Medela was ahead of NUK in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among baby bottle brands worldwide moved from 56.4% to 53.4%, and its estimated monthly branded searches moved from 314K to 278K.
- Across the 11 months ending August 2026, NUK’s estimated Share of Search among baby bottle brands worldwide moved from 13.3% to 14.2%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for baby bottle brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Medela worldwide fell 11.7% over 11 measured months, from 314K to 278K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Medela’s and NUK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.