How popular isMedela?
In September 2026, people searched for Medela by name about 276,000 times worldwide, a 10.2% decrease from the previous year. These searches made up 1.2% of all global nursing bra brand searches, placing Medela ninth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about nursing bra brands, Medela did not appear in any of the answers.
Medela is the ninth most searched of 13 competitors and not listed in any AI answer.
Kindred BravelyShare of searches 66.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
MomcozyShare of searches 8.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
AudenShare of searches 5.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
HotmilkShare of searches 4.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
MedelaShare of searches 1.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top nursing bra brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Medela did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kindred Bravely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Momcozy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Auden3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bravado Designs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cake Maternity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bodily1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Elomi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Hotmilk0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Boob Design0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Medela0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about nursing bra brands
4 answers
Asked ChatGPT
“Which nursing bra brand should I buy?”
Asked ChatGPT
“What are the best nursing bra brands?”
Asked ChatGPT
“What's the best nursing bra brand for comfort while sleeping?”
Searched Google, AI Overview
“nursing bra”
Searched Google, AI Overview
“best nursing bra”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which nursing bra brands compete with Medela?
Share of searches by month for Kindred Bravely, Momcozy, Auden, Hotmilk, Bodily, Bravado Designs, Boob Design, Cake Maternity, Medela. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kindred Bravely | Momcozy | Auden | Hotmilk | Bodily | Bravado Designs | Boob Design | Cake Maternity | Medela | Elomi | Anita | Panache | Motherhood Maternity |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.8% | 6.7% | 6.8% | 3% | 3% | 4.3% | 3% | 2.6% | 1.2% | 0.59% | 0.4% | 0.32% | 0.32% |
| Nov 2025 | 71.4% | 7% | 4.8% | 2% | 3.8% | 3.7% | 2.6% | 2.2% | 1.1% | 0.42% | 0.34% | 0.28% | 0.28% |
| Dec 2025 | 74% | 6.7% | 4.1% | 1.6% | 3% | 4.2% | 1.9% | 2.3% | 0.9% | 0.4% | 0.33% | 0.27% | 0.27% |
| Jan 2026 | 71.5% | 6.2% | 5.1% | 2.2% | 3.4% | 3.3% | 2.2% | 3.2% | 1.2% | 0.55% | 0.45% | 0.3% | 0.36% |
| Feb 2026 | 77.1% | 5.8% | 3.8% | 2.1% | 2.6% | 2.5% | 1.7% | 2% | 1.1% | 0.42% | 0.34% | 0.28% | 0.28% |
| Mar 2026 | 70.1% | 6.8% | 5% | 3% | 3% | 3.5% | 3% | 2.7% | 1% | 0.75% | 0.4% | 0.33% | 0.33% |
| Apr 2026 | 74.5% | 5.9% | 4.3% | 2.6% | 2.6% | 3% | 2.2% | 2.4% | 0.9% | 0.65% | 0.29% | 0.29% | 0.29% |
| May 2026 | 75.3% | 5.8% | 4.2% | 2.5% | 2.5% | 3.1% | 2.1% | 1.9% | 0.87% | 0.77% | 0.34% | 0.34% | 0.23% |
| Jun 2026 | 65.8% | 9.3% | 5.5% | 3.3% | 4.1% | 3.4% | 2.7% | 2.5% | 1.1% | 1% | 0.45% | 0.45% | 0.37% |
| Jul 2026 | 64.9% | 7.6% | 6.4% | 4.2% | 4.2% | 3.6% | 2.2% | 3.1% | 1.5% | 1% | 0.56% | 0.45% | 0.37% |
| Aug 2026 | 67.1% | 7.5% | 6.2% | 4.1% | 4.1% | 3.3% | 2.1% | 2.4% | 1.1% | 0.99% | 0.54% | 0.36% | 0.36% |
| Sep 2026 | 66.3% | 8.1% | 5.5% | 4.4% | 3.6% | 3.4% | 3% | 2.2% | 1.2% | 1.1% | 0.48% | 0.39% | 0.32% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.3% | 53.9K | -9.3% | -0.8 points | |
| 2, held 2nd | 8.1% | 6.6K | 0% | +0.7 points | |
| 3, held 3rd | 5.5% | 4.5K | -18.2% | -0.7 points | |
| 4, moved from 5th to 4th | 4.4% | 3.6K | 0% | +0.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.6% | 2.9K | -19.4% | -0.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.4% | 2.8K | -3.1% | +0.2 points | |
| 7, moved from 8th to 7th | 3% | 2.4K | +26.3% | +0.8 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.2% | 1.8K | -16.1% | -0.2 pointsmoved from 7th to 8th | |
| 9, held 9th | 1.2% | 1K | 0% | +0.1 points | |
| 10, held 10th | 1.1% | 880 | 0% | +0.1 points | |
| 11, held 11th | 0.48% | 390 | -18.8% | -0.1 points | |
| 12, moved from 13th to 12th | 0.39% | 320 | 0% | 0 pointsmoved from 13th to 12th | |
| 13, moved from 12th to 13th | 0.32% | 260 | -18.8% | 0 pointsmoved from 12th to 13th |
66.3%
Held 1st. 53.9K estimated branded searches, -9.3% vs prior month. Share -0.8 points.
2.
Momcozy8.1%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.
Auden5.5%
Held 3rd. 4.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
4.
Hotmilk4.4%
Moved from 5th to 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Bodily3.6%
Moved from 4th to 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.5 points.
3.4%
Held 6th. 2.8K estimated branded searches, -3.1% vs prior month. Share +0.2 points.
3%
Moved from 8th to 7th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.8 points.
2.2%
Moved from 7th to 8th. 1.8K estimated branded searches, -16.1% vs prior month. Share -0.2 points.
9.
Medela1.2%
Held 9th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.
Elomi1.1%
Held 10th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
11.
Anita0.48%
Held 11th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
12.
Panache0.39%
Moved from 13th to 12th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
0.32%
Moved from 12th to 13th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare popularity between Medela and its closest rivals
Every comparison with Medela
26 comparisons
- Medela vs Momcozy
- Lansinoh vs Medela
- Elvie vs Medela
- Eufy vs Medela
- Medela vs Willow
- Medela vs Spectra
- Medela vs Mother Earth
- Medela vs Pigeon
- Dr. Brown's vs Medela
- MAM vs Medela
- Medela vs NUK
- Medela vs Philips Avent
- Medela vs Tommee Tippee
- Kiinde vs Medela
- Medela vs Sarah Wells Bags
- Auden vs Medela
- Bodily vs Medela
- Boob Design vs Medela
- Bravado Designs vs Medela
- Cake Maternity vs Medela
- Hotmilk vs Medela
- Kindred Bravely vs Medela
- Elomi vs Medela
- Anita vs Medela
- Medela vs Panache
- Medela vs Motherhood Maternity
How has branded search demand for Medela changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Medela worldwide fell from 307K to 276K.
- Across the 12 months ending September 2026, Medela’s share of searches among nursing bra brands worldwide held steady at 1.2%.
How did search popularity change for nursing bra brands worldwide in September 2026?
6 changes
In September 2026, Boob Design overtook Cake Maternity to rank 7th among nursing bra brands worldwide, with 3% of the searches.
In September 2026, Momcozy gained share of searches among nursing bra brands worldwide, from 7.5% to 8.1%.
In September 2026, Kindred Bravely lost share of searches among nursing bra brands worldwide, from 67.1% to 66.3%.
In September 2026, Auden lost share of searches among nursing bra brands worldwide, from 6.2% to 5.5%.
In September 2026, Hotmilk rose from 5th to 4th among nursing bra brands worldwide.
In September 2026, Panache rose from 13th to 12th among nursing bra brands worldwide.
How are Medela’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Medela’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- breast pump medela
- medela
- medela breast pump
- medela freestyle
- medela nursing bra
- medela swing maxi
- medela symphony
- medela wearable pump
- wearable pump medela
Do you work for Medela? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Medela compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Wearable breast pump brands | 2nd of 6 | 26.4% | Show ranking |
| Baby bottle brands | 6th of 6 | 0.5% | Show ranking |
| Breast pads brands | 6th of 6 | 0.62% | Show ranking |
| Milk warmer brands | 3rd of 3 | 0.74% | Show ranking |
| Breast pump brands | 4th of 5 | 0.99% | Show ranking |
| Pump bag brands | 2nd of 6 | 1.8% | Show ranking |
| Nipple cream brands | 3rd of 3 | 2.8% | Show ranking |
| Nursing bra brands | 9th of 13 | 1.2% | Shown above |
Is Medela your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.