Medela vs Willow:Which is more popular by branded search?
In August 2026, Medela had more branded searches than Willow among wearable breast pump brands worldwide. Medela was estimated to have 278K branded searches compared to Willow’s 22.8K, and held a 22.4% Share of Search versus Willow’s 1.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Medela or Willow?
Compare brands selling portable wearable breast pumps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Medela, Willow. The figures are in the table below the chart.
View monthly share of search table
| Month | Momcozy | Medela | Lansinoh | Elvie | Willow |
|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 27.2% | 9.6% | 11.1% | 3% |
| Nov 2025 | 53.9% | 24.1% | 10.6% | 8.7% | 2.6% |
| Dec 2025 | 51.5% | 27.3% | 10.2% | 8.2% | 2.8% |
| Jan 2026 | 51.3% | 27.4% | 10.3% | 8.1% | 2.9% |
| Feb 2026 | 52% | 28% | 10.1% | 7.4% | 2.6% |
| Mar 2026 | 53.8% | 25.6% | 11% | 7.2% | 2.3% |
| Apr 2026 | 54.5% | 25.4% | 11% | 7% | 2.2% |
| May 2026 | 55% | 25.3% | 10.9% | 6.5% | 2.2% |
| Jun 2026 | 56.9% | 22.9% | 11.3% | 6.8% | 2% |
| Jul 2026 | 59.6% | 22.5% | 10.3% | 5.7% | 1.9% |
| Aug 2026 | 59.8% | 22.4% | 10.5% | 5.5% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Medela and Willow comparison changed over the last 12 months?
3 findings
- Medela was ahead of Willow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among wearable breast pump brands worldwide moved from 27.2% to 22.4%, and its estimated monthly branded searches moved from 314K to 278K.
- Across the 11 months ending August 2026, Willow’s estimated Share of Search among wearable breast pump brands worldwide moved from 3% to 1.8%, and its estimated monthly branded searches moved from 34.4K to 22.8K.
How did search popularity change for wearable breast pump brands worldwide in August 2026?
2 changes
Medela’s estimated Share of Search among wearable breast pump brands worldwide has lost ground for 3 months in a row, from 25.3% to 22.4% in August 2026.
Estimated monthly branded searches for Willow worldwide fell 33.8% over 11 measured months, from 34.4K to 22.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Medela’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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