Brandwave

Eufy vs Medela:Which is more popular?

In September 2026, Medela had more branded searches than Eufy among wearable breast pump brands worldwide. Medela had about 275,000 branded searches, while Eufy had 60,500. Medela made up 26.4% of all wearable breast pump brand searches we track, and Eufy accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about wearable breast pump brands, Eufy appeared in four of the five answers and Medela in none.

Among wearable breast pump brands worldwide in September 2026

Who do people search for more?

Medela, about 5 searches for every 1 for Eufy

Medela 275K searchesEufy 60.5K searches

Who does AI mention more?

Eufy, mentioned in 4 of 5 answers, Medela in 0

Eufy in 4 of 5Medela in 0 of 5

Who does AI recommend more?

Eufy, the only one of the two named

Eufy first in 4Medela never named

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Top wearable breast pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eufy was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Medela did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Willow1st
  2. Momcozy2nd
  3. Elvie3rd
  4. Eufy4th
  5. Lansinoh5th
  6. Medela–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Momcozy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elvie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Willow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lansinoh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Medela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wearable breast pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Eufy or Medela more popular in search?

This chart shows how often people search Google for Eufy and Medela by name. Each line represents a brand's share of searches for all six wearable breast pump brands we track, month by month, from English-language searches worldwide.

Eufy and Medela among wearable breast pump brands worldwide, by month

Share of searches by month for Medela, Eufy. The figures are in the table below the chart.

View monthly share of searches table
MonthMomcozyMedelaLansinohElvieEufyWillow
Oct 202540.1%30.2%10.9%11.9%4%3%
Nov 202546.1%26.6%12%8.9%3.8%2.6%
Dec 202543.8%30%11.5%8.5%3.6%2.6%
Jan 202643.3%30.3%11.6%8.4%3.5%2.8%
Feb 202643.6%31%11.5%7.6%3.6%2.6%
Mar 202646.1%28.1%12.3%7.3%3.9%2.3%
Apr 202647.2%27.8%12.3%7.2%3.2%2.2%
May 202647%27.8%12.3%6.7%3.9%2.3%
Jun 202648.5%25%12.6%6.9%5%2%
Jul 202652.2%24.4%11.4%5.8%4.5%1.8%
Aug 202652.1%23.9%11.4%5.5%5.3%1.8%
Sep 202647.7%26.4%12.1%6%5.8%2%

How has the Eufy and Medela comparison changed over the last 12 months?

3 findings
  • Medela was ahead of Eufy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eufy’s share of searches among wearable breast pump brands worldwide moved from 4% to 5.8%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
  • Across the 12 months ending September 2026, Medela’s share of searches among wearable breast pump brands worldwide moved from 30.2% to 26.4%, and its estimated monthly branded searches moved from 306K to 275K.

How did search popularity change for wearable breast pump brands worldwide in September 2026?

2 changes
  1. In September 2026, Medela gained share of searches among wearable breast pump brands worldwide, from 23.9% to 26.4%.

  2. Estimated monthly branded searches for Eufy worldwide rose 49.4% over 12 measured months, from 40.5K to 60.5K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Eufy’s and Medela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eufy

1 branded search term

  • eufy breast pump

Medela

8 branded search terms

  • breast pump medela
  • medela
  • medela breast pump
  • medela freestyle
  • medela swing maxi
  • medela symphony
  • medela wearable pump
  • wearable pump medela

How the Brand Demand Index is measured

Other head-to-heads among wearable breast pump brands

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