Elvie vs Medela:Which is more popular?
In September 2026, Medela had more branded searches than Elvie among wearable breast pump brands worldwide. Medela had about 275,000 branded searches, while Elvie had 62,300. Medela made up 26.4% of all wearable breast pump brand searches we track, and Elvie accounted for 6%. When we asked ChatGPT and Google AI Overviews about wearable breast pump brands, Elvie appeared in all five answers and Medela in none.
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Top wearable breast pump brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Elvie appeared in all five answers. Medela did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Momcozy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Elvie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eufy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Willow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lansinoh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Medela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wearable breast pump brands
5 answers
Asked ChatGPT
“Which wearable breast pump brand should I buy?”
Asked ChatGPT
“What are the best wearable breast pump brands?”
Asked ChatGPT
“What's the best wearable breast pump brand for hands free pumping?”
Searched Google, AI Overview
“best wearable breast pump”
Searched Google, AI Overview
“portable breast pump”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Elvie or Medela more popular in search?
This chart shows how often people search Google for Elvie and Medela by name. Each line represents a brand's share of searches for all six wearable breast pump brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Medela, Elvie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Momcozy | Medela | Lansinoh | Elvie | Eufy | Willow |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 30.2% | 10.9% | 11.9% | 4% | 3% |
| Nov 2025 | 46.1% | 26.6% | 12% | 8.9% | 3.8% | 2.6% |
| Dec 2025 | 43.8% | 30% | 11.5% | 8.5% | 3.6% | 2.6% |
| Jan 2026 | 43.3% | 30.3% | 11.6% | 8.4% | 3.5% | 2.8% |
| Feb 2026 | 43.6% | 31% | 11.5% | 7.6% | 3.6% | 2.6% |
| Mar 2026 | 46.1% | 28.1% | 12.3% | 7.3% | 3.9% | 2.3% |
| Apr 2026 | 47.2% | 27.8% | 12.3% | 7.2% | 3.2% | 2.2% |
| May 2026 | 47% | 27.8% | 12.3% | 6.7% | 3.9% | 2.3% |
| Jun 2026 | 48.5% | 25% | 12.6% | 6.9% | 5% | 2% |
| Jul 2026 | 52.2% | 24.4% | 11.4% | 5.8% | 4.5% | 1.8% |
| Aug 2026 | 52.1% | 23.9% | 11.4% | 5.5% | 5.3% | 1.8% |
| Sep 2026 | 47.7% | 26.4% | 12.1% | 6% | 5.8% | 2% |
How has the Elvie and Medela comparison changed over the last 12 months?
3 findings
- Medela was ahead of Elvie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elvie’s share of searches among wearable breast pump brands worldwide moved from 11.9% to 6%, and its estimated monthly branded searches moved from 121K to 62.3K.
- Across the 12 months ending September 2026, Medela’s share of searches among wearable breast pump brands worldwide moved from 30.2% to 26.4%, and its estimated monthly branded searches moved from 306K to 275K.
How did search popularity change for wearable breast pump brands worldwide in September 2026?
2 changes
In September 2026, Medela gained share of searches among wearable breast pump brands worldwide, from 23.9% to 26.4%.
Estimated monthly branded searches for Elvie worldwide fell 48.4% over 12 measured months, from 121K to 62.3K in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Elvie’s and Medela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wearable breast pump brands
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