Brandwave

Lansinoh vs Medela:Which is more popular?

In September 2026, Medela had more branded searches than Lansinoh among wearable breast pump brands worldwide. Medela had about 275,000 branded searches, while Lansinoh had 126,000. Medela made up 26.4% of all wearable breast pump brand searches we track, and Lansinoh accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about wearable breast pump brands, Lansinoh appeared in one of the five answers and Medela in none.

Among wearable breast pump brands worldwide in September 2026

Who do people search for more?

Medela, about 2 searches for every 1 for Lansinoh

Medela 275K searchesLansinoh 126K searches

Who does AI mention more?

Lansinoh, mentioned in 1 of 5 answers, Medela in 0

Lansinoh in 1 of 5Medela in 0 of 5

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Top wearable breast pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lansinoh was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Medela did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Willow1st
  2. Momcozy2nd
  3. Elvie3rd
  4. Eufy4th
  5. Lansinoh5th
  6. Medela–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Momcozy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elvie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Willow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lansinoh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Medela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wearable breast pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lansinoh or Medela more popular in search?

This chart shows how often people search Google for Lansinoh and Medela by name. Each line represents a brand's share of searches for all six wearable breast pump brands we track, month by month, from English-language searches worldwide.

Lansinoh and Medela among wearable breast pump brands worldwide, by month

Share of searches by month for Medela, Lansinoh. The figures are in the table below the chart.

View monthly share of searches table
MonthMomcozyMedelaLansinohElvieEufyWillow
Oct 202540.1%30.2%10.9%11.9%4%3%
Nov 202546.1%26.6%12%8.9%3.8%2.6%
Dec 202543.8%30%11.5%8.5%3.6%2.6%
Jan 202643.3%30.3%11.6%8.4%3.5%2.8%
Feb 202643.6%31%11.5%7.6%3.6%2.6%
Mar 202646.1%28.1%12.3%7.3%3.9%2.3%
Apr 202647.2%27.8%12.3%7.2%3.2%2.2%
May 202647%27.8%12.3%6.7%3.9%2.3%
Jun 202648.5%25%12.6%6.9%5%2%
Jul 202652.2%24.4%11.4%5.8%4.5%1.8%
Aug 202652.1%23.9%11.4%5.5%5.3%1.8%
Sep 202647.7%26.4%12.1%6%5.8%2%

How has the Lansinoh and Medela comparison changed over the last 12 months?

3 findings
  • Medela was ahead of Lansinoh in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lansinoh’s share of searches among wearable breast pump brands worldwide moved from 10.9% to 12.1%, and its estimated monthly branded searches moved from 111K to 126K.
  • Across the 12 months ending September 2026, Medela’s share of searches among wearable breast pump brands worldwide moved from 30.2% to 26.4%, and its estimated monthly branded searches moved from 306K to 275K.

How did search popularity change for wearable breast pump brands worldwide in September 2026?

2 changes
  1. In September 2026, Medela gained share of searches among wearable breast pump brands worldwide, from 23.9% to 26.4%.

  2. In September 2026, Lansinoh gained share of searches among wearable breast pump brands worldwide, from 11.4% to 12.1%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Lansinoh’s and Medela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lansinoh

5 branded search terms

  • breast pump lansinoh
  • lansinoh
  • lansinoh smartpump
  • lansinoh wearable pump
  • wearable pump lansinoh

Medela

8 branded search terms

  • breast pump medela
  • medela
  • medela breast pump
  • medela freestyle
  • medela swing maxi
  • medela symphony
  • medela wearable pump
  • wearable pump medela

How the Brand Demand Index is measured

Other head-to-heads among wearable breast pump brands

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