Brandwave

How popular isLansinoh in search?

In August 2026, there were an estimated 130K branded searches for Lansinoh worldwide which is up 16.9% over the last 11 months. Lansinoh holds 10.5% estimated Share of Search among wearable breast pump brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Momcozy59.8%
  2. Medela22.4%
  3. Lansinoh10.5%
  4. Elvie5.5%
  5. Willow1.8%
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Which wearable breast pump brands compete with Lansinoh?

Lansinoh against wearable breast pump brands worldwide, by month

Share of Search by month for Momcozy, Medela, Lansinoh, Elvie. The figures are in the table below the chart.

View monthly share of search table
MonthMomcozyMedelaLansinohElvieWillow
Oct 202549.1%27.2%9.6%11.1%3%
Nov 202553.9%24.1%10.6%8.7%2.6%
Dec 202551.5%27.3%10.2%8.2%2.8%
Jan 202651.3%27.4%10.3%8.1%2.9%
Feb 202652%28%10.1%7.4%2.6%
Mar 202653.8%25.6%11%7.2%2.3%
Apr 202654.5%25.4%11%7%2.2%
May 202655%25.3%10.9%6.5%2.2%
Jun 202656.9%22.9%11.3%6.8%2%
Jul 202659.6%22.5%10.3%5.7%1.9%
Aug 202659.8%22.4%10.5%5.5%1.8%
Sep 2026—————
  1. 1.Momcozy

    59.8%

    held 1st · 741K estimated branded searches · +1.5% vs prior month · +0.2 points

  2. 2.Medela

    22.4%

    held 2nd · 278K estimated branded searches · +0.49% vs prior month · -0.1 points

  3. 3.Lansinoh

    10.5%

    held 3rd · 130K estimated branded searches · +2.6% vs prior month · +0.2 points

  4. 4.Elvie

    5.5%

    held 4th · 67.8K estimated branded searches · -2.8% vs prior month · -0.2 points

  5. 5.Willow

    1.8%

    held 5th · 22.8K estimated branded searches · +0.26% vs prior month · 0 points

Compare search popularity between Lansinoh and its closest rivals

How has branded search demand for Lansinoh changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lansinoh worldwide rose from 111K to 130K.
  • Across the 11 months ending August 2026, Lansinoh’s estimated Share of Search among wearable breast pump brands worldwide increased from 9.6% to 10.5%.
  • Across the 11 months ending August 2026, Lansinoh’s estimated Share of Search among wearable breast pump brands worldwide peaked at 11.3% in June 2026 and was lowest at 9.6% in October 2025.
  • Across the 11 months ending August 2026, Lansinoh rose from 4th to 3rd among wearable breast pump brands worldwide.

How did search popularity change for wearable breast pump brands worldwide in August 2026?

  1. Momcozy’s estimated Share of Search among wearable breast pump brands worldwide has gained ground for 3 months in a row, from 55% to 59.8% in August 2026.

  2. Medela’s estimated Share of Search among wearable breast pump brands worldwide has lost ground for 3 months in a row, from 25.3% to 22.4% in August 2026.

  3. Estimated monthly branded searches for Lansinoh worldwide rose 16.9% over 11 measured months, from 111K to 130K in August 2026.

  4. Estimated monthly branded searches for Elvie worldwide fell 47.4% over 11 measured months, from 129K to 67.8K in August 2026.

  5. Estimated monthly branded searches for Willow worldwide fell 33.8% over 11 measured months, from 34.4K to 22.8K in August 2026.

How is Lansinoh measured?

Brandwave collects information about searches that people make online using Lansinoh’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • breast pump lansinoh
  • lansinoh
  • lansinoh com
  • lansinoh smartpump
  • lansinoh wearable pump
  • wearable pump lansinoh

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How the Brand Demand Index is measured

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