How popular isLansinoh in search?
In September 2026, there were an estimated 126K branded searches for Lansinoh worldwide which is up 13.7% over the last 12 months. Lansinoh holds 11.5% estimated Share of Search among nipple cream brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Mother Earth85.7%
Lansinoh11.5%
Medela2.8%
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Which nipple cream brands compete with Lansinoh?
Share of Search by month for Mother Earth, Lansinoh, Medela. The figures are in the table below the chart.
View monthly share of search table
| Month | Mother Earth | Lansinoh | Medela |
|---|---|---|---|
| Oct 2025 | 85.7% | 11.5% | 2.8% |
| Nov 2025 | 88% | 9.7% | 2.3% |
| Dec 2025 | 88% | 9.6% | 2.3% |
| Jan 2026 | 83.5% | 13.7% | 2.7% |
| Feb 2026 | 88% | 9.6% | 2.3% |
| Mar 2026 | 85.7% | 11.5% | 2.8% |
| Apr 2026 | 88% | 9.6% | 2.3% |
| May 2026 | 88% | 9.6% | 2.3% |
| Jun 2026 | 85.7% | 11.5% | 2.8% |
| Jul 2026 | 88% | 9.6% | 2.3% |
| Aug 2026 | 86.2% | 11.6% | 2.3% |
| Sep 2026 | 85.7% | 11.5% | 2.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.7% | 110K | -18.5% | -0.5 points | |
| 2, held 2nd | 11.5% | 14.8K | -18.2% | 0 points | |
| 3, held 3rd | 2.8% | 3.6K | 0% | +0.5 points |
Compare search popularity between Lansinoh and its closest rivals
How has branded search demand for Lansinoh changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lansinoh worldwide rose from 111K to 126K.
- Across the 12 months ending September 2026, Lansinoh’s estimated Share of Search among nipple cream brands worldwide peaked at 13.7% in January 2026 and was lowest at 9.6% in December 2025.
How did search popularity change for nipple cream brands worldwide in September 2026?
3 changes
In September 2026, Medela gained estimated Share of Search among nipple cream brands worldwide, from 2.3% to 2.8%.
Estimated monthly branded searches for Mother Earth worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Lansinoh worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Where does Lansinoh compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wearable breast pump brands | 3rd of 5 | 12.9% | Show ranking |
| Breast pads brands | 4th of 6 | 2.5% | Show ranking |
| Nipple cream brands | 2nd of 3 | 11.5% | Shown above |
How is Lansinoh measured?
Brandwave collects information about searches that people make online using Lansinoh’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- breast pump lansinoh
- lansinoh
- lansinoh smartpump
- lansinoh wearable pump
- wearable pump lansinoh
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