Earth Mama vs Lansinoh:Which is more popular?
In October 2026, Lansinoh had more branded searches than Earth Mama among nipple cream brands worldwide. Lansinoh had about 41,500 branded searches, while Earth Mama had 14,800. Lansinoh made up 67.4% of all nipple cream brand searches we track, and Earth Mama accounted for 24.1%. When we asked ChatGPT and Google AI Overviews about nipple cream brands, Lansinoh appeared in all four answers and Earth Mama in three. Lansinoh was mentioned before Earth Mama in two out of three answers.
Who do people search for more?
Lansinoh, about 3 searches for every 1 for Earth Mama
Who does AI mention more?
Lansinoh, mentioned in every answer we collected
Who does AI recommend more?
Lansinoh, named ahead of Earth Mama in 2 of 3 answers
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Top nipple cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Lansinoh appeared in all four answers. Earth Mama was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lansinoh was listed before Earth Mama in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lansinoh1st
Earth Mama2nd
Medela3rd
Motherlove4th
Frida–
Mother Earth–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lansinoh4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Earth Mama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Medela3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Motherlove1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Frida0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mother Earth0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about nipple cream brands
4 answers
Asked ChatGPT
“Which nipple cream brand should I buy?”
Asked ChatGPT
“What are the best nipple cream brands?”
Asked ChatGPT
“What's the best nipple cream brand for breastfeeding relief?”
Searched Google, AI Overview
“lanolin nipple cream”
Searched Google, AI Overview
“best nipple cream”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Earth Mama or Lansinoh more popular in search?
This chart shows how often people search Google for Earth Mama and Lansinoh by name. Each line represents a brand's share of searches for all six nipple cream brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lansinoh, Earth Mama. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lansinoh | Earth Mama | Medela | Motherlove | Frida | Mother Earth |
|---|---|---|---|---|---|---|
| Nov 2025 | 67.4% | 23.5% | 6.2% | 2.1% | 0.62% | 0.21% |
| Dec 2025 | 71.6% | 20.6% | 5.4% | 1.5% | 0.67% | 0.15% |
| Jan 2026 | 71.5% | 20.6% | 5.4% | 1.7% | 0.66% | 0.15% |
| Feb 2026 | 75% | 17.9% | 4.7% | 1.6% | 0.58% | 0.2% |
| Mar 2026 | 71.5% | 20.2% | 5.4% | 2% | 0.53% | 0.22% |
| Apr 2026 | 70.6% | 20.5% | 5.5% | 2.7% | 0.54% | 0.19% |
| May 2026 | 71.1% | 20.6% | 5.4% | 2.1% | 0.54% | 0.19% |
| Jun 2026 | 78.4% | 15.4% | 4.1% | 1.6% | 0.4% | 0.14% |
| Jul 2026 | 75.3% | 18% | 4.7% | 1.3% | 0.48% | 0.13% |
| Aug 2026 | 71.2% | 20.8% | 5.4% | 1.7% | 0.55% | 0.29% |
| Sep 2026 | 71.2% | 20.8% | 5.5% | 1.7% | 0.55% | 0.19% |
| Oct 2026 | 67.4% | 24.1% | 6.4% | 1.4% | 0.42% | 0.28% |
Lansinoh sells other things too, so only its searches that name this product count here, like “lansinoh nipple balm”.
How has branded search for Earth Mama and Lansinoh changed worldwide over the last 12 months?
3 findings
- Lansinoh was ahead of Earth Mama in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Earth Mama’s share of searches among nipple cream brands worldwide moved from 23.5% to 24.1%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 12 months ending October 2026, Lansinoh’s share of searches among nipple cream brands worldwide held steady at 67.4%, and its estimated monthly branded searches moved from 28.4K to 41.5K.
How did search popularity change for nipple cream brands worldwide in October 2026?
2 changes
In October 2026, Earth Mama gained share of searches among nipple cream brands worldwide, from 20.8% to 24.1%.
In October 2026, Lansinoh lost share of searches among nipple cream brands worldwide, from 71.2% to 67.4%.
How are Earth Mama’s and Lansinoh’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Earth Mama’s and Lansinoh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Earth Mama
1 branded search term
- earth mama nipple butter
Lansinoh
2 branded search terms
- lansinoh nipple balm
- lansinoh nipple cream
Other head-to-heads among nipple cream brands
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