Brandwave

How popular isMother Earth in search?

In September 2026, there were an estimated 110K branded searches for Mother Earth worldwide which is down 18.5% over the last 12 months. Mother Earth holds 85.7% estimated Share of Search among nipple cream brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mother Earth85.7%
  2. Lansinoh11.5%
  3. Medela2.8%
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Which nipple cream brands compete with Mother Earth?

Mother Earth against nipple cream brands worldwide, by month

Share of Search by month for Mother Earth, Lansinoh, Medela. The figures are in the table below the chart.

View monthly share of search table
MonthMother EarthLansinohMedela
Oct 202585.7%11.5%2.8%
Nov 202588%9.7%2.3%
Dec 202588%9.6%2.3%
Jan 202683.5%13.7%2.7%
Feb 202688%9.6%2.3%
Mar 202685.7%11.5%2.8%
Apr 202688%9.6%2.3%
May 202688%9.6%2.3%
Jun 202685.7%11.5%2.8%
Jul 202688%9.6%2.3%
Aug 202686.2%11.6%2.3%
Sep 202685.7%11.5%2.8%

  1. 1.Mother Earth

    85.7%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  2. 2.Lansinoh

    11.5%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Medela

    2.8%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare search popularity between Mother Earth and its closest rivals

Every comparison with Mother Earth

How has branded search demand for Mother Earth changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mother Earth worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Mother Earth’s estimated Share of Search among nipple cream brands worldwide peaked at 88% in December 2025 and was lowest at 83.5% in January 2026.

How did search popularity change for nipple cream brands worldwide in September 2026?

  1. In September 2026, Medela gained estimated Share of Search among nipple cream brands worldwide, from 2.3% to 2.8%.

  2. Estimated monthly branded searches for Mother Earth worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  3. Estimated monthly branded searches for Lansinoh worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

Where does Mother Earth compete?

Mother Earth is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Snack bar brands2nd of 437.2%Show ranking
Nipple cream brands1st of 385.7%Shown above

How is Mother Earth measured?

Brandwave collects information about searches that people make online using Mother Earth’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mother earth

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How the Brand Demand Index is measured

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