Brandwave

How popular isKellogg's?

In October 2026, people searched for Kellogg's by name about 372,000 times worldwide, about the same as the previous year. These searches made up 1.8% of all global granola bar brand searches, placing Kellogg's ninth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about granola bar brands, Kellogg's did not appear in any of the answers.

Search and AI answers in October 2026

Kellogg's is the ninth most searched of 14 competitors and not named in the AI answers we collected.

  1. BelvitaShare of searches 16.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Clif BarShare of searches 16.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. Nature ValleyShare of searches 16.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. MadeGoodShare of searches 15.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Kellogg'sShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+9 more

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Top granola bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kellogg's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Valley1st
  2. Kind2nd
  3. MadeGood3rd
  4. Quaker Oats4th
  5. RXBAR5th
  6. Clif Bar6th
  7. Nutri-Grain7th
  8. Belvita–
  9. Kellogg's–
  10. Carman's–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carman's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about granola bar brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Kellogg's compared with other granola bar brands worldwide?

Kellogg's against granola bar brands worldwide, by month

Share of searches by month for Belvita, Clif Bar, Nature Valley, MadeGood, Kind, Nutri-Grain, RXBAR, Quaker Oats, Kellogg's. The figures are in the table below the chart.

View monthly share of searches table
MonthBelvitaClif BarNature ValleyMadeGoodKindNutri-GrainRXBARQuaker OatsKellogg'sCarman'sMother EarthGriffin'sArnott'sBrookfarm
Nov 202514.8%18.1%18.1%14.3%14.8%8.3%6.6%2.1%1.8%1%0.06%<0.01%<0.01%<0.01%
Dec 202515.6%19%19%12.3%15.6%7.3%7%1.8%1.5%0.82%0.07%<0.01%<0.01%<0.01%
Jan 202614%20.9%17.1%13.5%14%7.9%7.6%2.2%1.8%0.99%0.06%<0.01%<0.01%<0.01%
Feb 202615.7%19.2%15.7%12.4%15.7%8.9%7%2.4%1.7%1%0.08%<0.01%<0.01%<0.01%
Mar 202613.8%20.7%16.9%14.3%13.8%7.8%7.6%1.9%2%0.91%0.09%<0.01%<0.01%<0.01%
Apr 202614.7%22%14.7%14.2%14.7%8.9%6.6%1.8%1.5%0.78%0.06%<0.01%<0.01%<0.01%
May 202614.6%21.9%14.6%14.2%14.6%8.5%6.6%2.1%1.6%1.1%0.08%<0.01%<0.01%<0.01%
Jun 202613.3%19.9%16.3%13.8%16.3%8.4%7.3%1.7%1.5%1.5%0.09%<0.01%0.01%<0.01%
Jul 202613.2%24.2%16.2%13.7%13.2%7.7%7.2%1.9%1.5%1.1%0.09%<0.01%<0.01%<0.01%
Aug 202614%21%14%17.8%14%8%6.3%2%1.6%1.1%0.09%<0.01%0.02%<0.01%
Sep 202616.3%20%16.3%16.9%10.9%7.7%7.3%2%1.6%0.93%0.09%<0.01%<0.01%<0.01%
Oct 202616.8%16.8%16.8%15.3%13.7%9.5%6.1%2.1%1.8%0.95%0.09%0.01%<0.01%<0.01%

  1. 1.Belvita

    16.8%

    Moved from 3rd to 1st. 74K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Clif Bar

    16.8%

    Moved from 1st to 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  3. 3.Nature Valley

    16.8%

    Moved from 4th to 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.MadeGood

    15.3%

    Moved from 2nd to 4th. 67.6K estimated branded searches, -11.7% vs prior month. Share -1.6 points.

  5. 5.Kind

    13.7%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.8 points.

  6. 6.Nutri-Grain

    9.5%

    Held 6th. 42K estimated branded searches, +20.9% vs prior month. Share +1.9 points.

  7. 7.RXBAR

    6.1%

    Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.

  8. 8.Quaker Oats

    2.1%

    Held 8th. 9.3K estimated branded searches, +3.3% vs prior month. Share +0.1 points.

  9. 9.Kellogg's

    1.8%

    Held 9th. 7.8K estimated branded searches, +4% vs prior month. Share +0.1 points.

  10. 10.Carman's

    0.95%

    Held 10th. 4.2K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Mother Earth

    0.09%

    Held 11th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Griffin's

    0.01%

    Moved from 13th to 12th. 50 estimated branded searches, +66.7% vs prior month. Share 0 points.

  13. 13.Arnott's

    <0.01%

    Moved from 12th to 13th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Brookfarm

    <0.01%

    Held 14th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Kellogg's, Nutri-Grain and 5 other brands sell other things too, so only their searches that name this product count here, like “kelloggs bars”.

Compare popularity between Kellogg's and its closest rivals

Every comparison with Kellogg's

22 comparisons

How has branded search demand for Kellogg's changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Kellogg's worldwide held steady, from 371K to 372K.
  • Across the 12 months ending October 2026, Kellogg's’ share of searches among granola bar brands worldwide held steady at 1.8%.

How did search popularity change for granola bar brands worldwide in October 2026?

6 changes

  1. In October 2026, Kind gained share of searches among granola bar brands worldwide, from 10.9% to 13.7%.

  2. In October 2026, Nutri-Grain gained share of searches among granola bar brands worldwide, from 7.7% to 9.5%.

  3. In October 2026, Clif Bar lost share of searches among granola bar brands worldwide, from 20% to 16.8%.

  4. In October 2026, MadeGood lost share of searches among granola bar brands worldwide, from 16.9% to 15.3%.

  5. In October 2026, RXBAR lost share of searches among granola bar brands worldwide, from 7.3% to 6.1%.

  6. Belvita’s share of searches among granola bar brands worldwide has gained ground for 3 months in a row, from 13.2% to 16.8% in October 2026.

How are Kellogg's’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Kellogg's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kellogg s
  • kelloggs
  • kelloggs bars
  • kelloggs breakfast bar
  • kelloggs cereal bar
  • kelloggs granola bar
  • special k protein cereal

Do you work for Kellogg's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kellogg's compete?

Kellogg's is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Breakfast cereals1st of 637.9%Show ranking
Granola bar brands9th of 141.8%Shown above
Protein cereal brands6th of 62.4%Show ranking
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