Brandwave

How popular isKellogg's in search?

In August 2026, there were an estimated 301K branded searches for Kellogg's worldwide which held steady over the last 11 months. Kellogg's holds 29.9% estimated Share of Search among breakfast cereals worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kellogg's29.9%
  2. Weetabix29.9%
  3. Quaker Oats24.5%
  4. Weet-Bix9%
  5. Nestle4%
  6. General Mills2.7%
Kellogg's website (opens in a new tab)

Follow Kellogg's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which breakfast cereals compete with Kellogg's?

Kellogg's against breakfast cereals worldwide, by month

Share of Search by month for Kellogg's, Weetabix, Quaker Oats, Weet-Bix, Nestle, General Mills. The figures are in the table below the chart.

View monthly share of search table
MonthKellogg'sWeetabixQuaker OatsWeet-BixNestleGeneral Mills
Oct 202531%31%20.7%9.3%5.1%2.8%
Nov 202532.4%32.4%17.8%9.7%5.3%2.4%
Dec 202526.3%39.3%17.6%7.9%5.3%3.5%
Jan 202619.4%53.1%13%8.7%3.2%2.6%
Feb 202628.9%35.3%19.3%8.7%4.7%3.2%
Mar 202630.8%30.8%20.6%9.3%5.1%3.4%
Apr 202632.1%26.2%21.4%9.7%5.3%5.3%
May 202633%27%22%9.9%4.4%3.6%
Jun 202628.9%28.9%23.6%10.6%4.8%3.2%
Jul 202628.7%28.7%23.5%10.6%4.7%3.9%
Aug 202629.9%29.9%24.5%9%4%2.7%
Sep 2026——————

  1. 1.Kellogg's

    29.9%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  2. 2.Weetabix

    29.9%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  3. 3.Quaker Oats

    24.5%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1 points.

  4. 4.Weet-Bix

    9%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -1.6 points.

  5. 5.Nestle

    4%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.General Mills

    2.7%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.

Compare search popularity between Kellogg's and its closest rivals

How has branded search demand for Kellogg's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kellogg's worldwide held steady at 301K.
  • Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among breakfast cereals worldwide decreased from 31% to 29.9%.
  • Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among breakfast cereals worldwide peaked at 33% in May 2026 and was lowest at 19.4% in January 2026.

How did search popularity change for breakfast cereals worldwide in August 2026?

  1. In August 2026, Kellogg's gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%.

  2. In August 2026, Weetabix gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%.

  3. In August 2026, Quaker Oats gained estimated Share of Search among breakfast cereals worldwide, from 23.5% to 24.5%.

  4. In August 2026, Weet-Bix lost estimated Share of Search among breakfast cereals worldwide, from 10.6% to 9%.

  5. In August 2026, General Mills lost estimated Share of Search among breakfast cereals worldwide, from 3.9% to 2.7%.

  6. In August 2026, Nestle lost estimated Share of Search among breakfast cereals worldwide, from 4.7% to 4%.

Where does Kellogg's compete?

Kellogg's is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Breakfast cereals1st of 629.9%Shown above
Cereal brands1st of 538.3%Show ranking
Cereal bars1st of 638.6%Show ranking

How is Kellogg's measured?

Brandwave collects information about searches that people make online using Kellogg's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kelloggs

Do you work for Kellogg's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kellogg's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free