Kellogg's vs Nature Valley:Which is more popular by branded search?
In August 2026, Kellogg's had more branded searches than Nature Valley among cereal bars worldwide. Kellogg's was estimated to have 362K branded searches compared to Nature Valley’s 60.5K, and held a 43% Share of Search versus Nature Valley’s 7.2%. These are worldwide searches for English-language branded terms.
Follow Kellogg's vs Nature Valley and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kellogg's or Nature Valley?
Compare the cereal bars people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kellogg's, Nature Valley. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Quaker Oats | Clif Bar | Belvita | Nature Valley | Carman's |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 25.3% | 13.8% | 7.6% | 7.6% | 0.28% |
| Nov 2025 | 49.6% | 22.6% | 12.4% | 6.8% | 8.3% | 0.29% |
| Dec 2025 | 45.7% | 25.5% | 11.5% | 7.7% | 9.4% | 0.28% |
| Jan 2026 | 44.7% | 24.8% | 13.6% | 7.5% | 9.1% | 0.28% |
| Feb 2026 | 46.6% | 25.9% | 11.7% | 7.8% | 7.8% | 0.26% |
| Mar 2026 | 44.7% | 24.8% | 13.6% | 7.5% | 9.1% | 0.26% |
| Apr 2026 | 45.5% | 25.3% | 13.8% | 7.6% | 7.6% | 0.21% |
| May 2026 | 45.5% | 25.3% | 13.8% | 7.6% | 7.6% | 0.17% |
| Jun 2026 | 41.2% | 28% | 15.3% | 6.9% | 8.4% | 0.19% |
| Jul 2026 | 41.1% | 28% | 15.3% | 6.9% | 8.4% | 0.24% |
| Aug 2026 | 43% | 29.3% | 13.1% | 7.2% | 7.2% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kellogg's and Nature Valley comparison changed over the last 12 months?
3 findings
- Kellogg's was ahead of Nature Valley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among cereal bars worldwide moved from 45.4% to 43%, and its estimated monthly branded searches held steady at 362K.
- Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among cereal bars worldwide moved from 7.6% to 7.2%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for cereal bars worldwide in August 2026?
2 changes
In August 2026, Kellogg's gained estimated Share of Search among cereal bars worldwide, from 41.1% to 43%.
In August 2026, Nature Valley lost estimated Share of Search among cereal bars worldwide, from 8.4% to 7.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Kellogg's’ and Nature Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kellogg's
2 branded search terms
- kellogg s
- kelloggs
Nature Valley
1 branded search term
- nature valley
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.