Brandwave

How popular isNature Valley in search?

In August 2026, there were an estimated 60.5K branded searches for Nature Valley worldwide which held steady over the last 11 months. Nature Valley holds 6.5% estimated Share of Search among granola bar brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cadbury48.5%
  2. Quaker Oats26.5%
  3. Clif Bar11.9%
  4. Belvita6.5%
  5. Nature Valley6.5%
  6. Kind—
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Where does Nature Valley compete?

Nature Valley is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Granola bar brands5th of 66.5%Shown below
Cereal bars5th of 67.8%Show ranking
Muesli brands3rd of 511.9%Show ranking
Granola2nd of 613.4%Show ranking

Which granola bar brands compete with Nature Valley?

Nature Valley against granola bar brands worldwide, by month

Share of Search by month for Cadbury, Quaker Oats, Clif Bar, Belvita, Nature Valley. The figures are in the table below the chart.

View monthly share of search table
MonthCadburyQuaker OatsClif BarBelvitaNature ValleyKind
Oct 202546%25.1%13.8%7.6%7.6%—
Nov 202573.2%12.1%6.6%3.6%4.4%—
Dec 202551.3%23%10.3%6.9%8.4%—
Jan 202640.3%26.9%14.7%8.1%9.9%—
Feb 202647.1%25.8%11.6%7.8%7.8%—
Mar 202650.3%22.4%12.3%6.8%8.3%—
Apr 202646%25.1%13.8%7.6%7.6%—
May 202641.1%27.4%15%8.3%8.3%—
Jun 202646.6%25.5%13.9%6.3%7.7%—
Jul 202641.7%27.8%15.2%6.9%8.4%—
Aug 202648.5%26.5%11.9%6.5%6.5%—
Sep 2026——————

  1. 1.Cadbury

    48.5%

    Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +6.9 points.

  2. 2.Quaker Oats

    26.5%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share -1.3 points.

  3. 3.Clif Bar

    11.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -3.4 points.

  4. 4.Belvita

    6.5%

    Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.3 points.

  5. 5.Nature Valley

    6.5%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -1.9 points.

  6. —.Kind

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Nature Valley and its closest rivals

How has branded search demand for Nature Valley changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nature Valley worldwide held steady at 60.5K.
  • Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among granola bar brands worldwide decreased from 7.6% to 6.5%.
  • Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among granola bar brands worldwide peaked at 9.9% in January 2026 and was lowest at 4.4% in November 2025.

How did search popularity change for granola bar brands worldwide in August 2026?

  1. In August 2026, Cadbury gained estimated Share of Search among granola bar brands worldwide, from 41.7% to 48.5%.

  2. In August 2026, Clif Bar lost estimated Share of Search among granola bar brands worldwide, from 15.2% to 11.9%.

  3. In August 2026, Nature Valley lost estimated Share of Search among granola bar brands worldwide, from 8.4% to 6.5%.

  4. In August 2026, Quaker Oats lost estimated Share of Search among granola bar brands worldwide, from 27.8% to 26.5%.

  5. In August 2026, Belvita rose from 5th to 4th among granola bar brands worldwide.

How is Nature Valley measured?

Brandwave collects information about searches that people make online using Nature Valley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nature valley

Do you work for Nature Valley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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