Brandwave

How popular isNature Valley in search?

In August 2026, there were an estimated 60.5K branded searches for Nature Valley worldwide which held steady over the last 11 months. Nature Valley holds 11.9% estimated Share of Search among muesli brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Alpen72.5%
  2. Hubbard's11.9%
  3. Nature Valley11.9%
  4. Brookfarm3.6%
  5. Jordan's0.08%
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Which muesli brands compete with Nature Valley?

Nature Valley against muesli brands worldwide, by month

Share of Search by month for Alpen, Hubbard's, Nature Valley, Brookfarm. The figures are in the table below the chart.

View monthly share of search table
MonthAlpenHubbard'sNature ValleyBrookfarmJordan's
Oct 202559%17.8%17.8%5.3%0.11%
Nov 202555.4%16.6%20.3%7.5%0.13%
Dec 202563.4%12.8%19.1%4.7%0.1%
Jan 202664.9%10.7%19.5%4.8%0.13%
Feb 202667.9%11.2%16.7%4.1%0.11%
Mar 202663.9%12.9%19.2%3.8%0.12%
Apr 202656.2%16.9%20.6%6.2%0.13%
May 202656.2%16.9%20.6%6.2%0.13%
Jun 202656.9%17.1%20.9%5.1%0.11%
Jul 202664.4%15.8%15.8%3.9%0.1%
Aug 202672.5%11.9%11.9%3.6%0.08%
Sep 2026—————

  1. 1.Alpen

    72.5%

    Held 1st. 368K estimated branded searches, +49.6% vs prior month. Share +8.1 points.

  2. 2.Hubbard's

    11.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -3.9 points.

  3. 3.Nature Valley

    11.9%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -3.9 points.

  4. 4.Brookfarm

    3.6%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share -0.3 points.

  5. 5.Jordan's

    0.08%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nature Valley and its closest rivals

How has branded search demand for Nature Valley changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nature Valley worldwide held steady at 60.5K.
  • Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among muesli brands worldwide decreased from 17.8% to 11.9%.
  • Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among muesli brands worldwide peaked at 20.9% in June 2026 and was lowest at 11.9% in August 2026.

How did search popularity change for muesli brands worldwide in August 2026?

  1. In August 2026, Alpen gained estimated Share of Search among muesli brands worldwide, from 64.4% to 72.5%.

  2. In August 2026, Hubbard's lost estimated Share of Search among muesli brands worldwide, from 15.8% to 11.9%.

  3. In August 2026, Nature Valley lost estimated Share of Search among muesli brands worldwide, from 15.8% to 11.9%.

  4. Brookfarm’s estimated Share of Search among muesli brands worldwide has lost ground for 3 months in a row, from 6.2% to 3.6% in August 2026.

Where does Nature Valley compete?

Nature Valley is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Granola bar brands5th of 66.5%Show ranking
Cereal bars5th of 67.8%Show ranking
Muesli brands3rd of 511.9%Shown above
Granola2nd of 613.4%Show ranking

How is Nature Valley measured?

Brandwave collects information about searches that people make online using Nature Valley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nature valley

Do you work for Nature Valley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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