Kind vs Nature Valley:Which is searched more?
In September 2026, Nature Valley had more branded searches than Kind among granola bar brands worldwide. Nature Valley was estimated to have 74K branded searches compared to Kind’s 49.5K, and held an 8.7% Share of Search versus Kind’s 5.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kind or Nature Valley?
Compare the granola bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nature Valley, Kind. The figures are in the table below the chart.
View monthly share of search table
| Month | Cadbury | Quaker Oats | Clif Bar | Belvita | Nature Valley | Kind |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 23.4% | 12.8% | 7% | 7% | 7% |
| Nov 2025 | 70.7% | 11.7% | 6.4% | 3.5% | 4.3% | 3.5% |
| Dec 2025 | 48% | 21.5% | 9.7% | 6.5% | 7.9% | 6.5% |
| Jan 2026 | 37.3% | 24.9% | 13.6% | 7.5% | 9.2% | 7.5% |
| Feb 2026 | 43.8% | 23.9% | 10.8% | 7.2% | 7.2% | 7.2% |
| Mar 2026 | 47.1% | 21% | 11.5% | 6.3% | 7.7% | 6.3% |
| Apr 2026 | 42.8% | 23.4% | 12.8% | 7% | 7% | 7% |
| May 2026 | 37.9% | 25.3% | 13.9% | 7.6% | 7.6% | 7.6% |
| Jun 2026 | 43.3% | 23.7% | 12.9% | 5.8% | 7.1% | 7.1% |
| Jul 2026 | 39% | 26.1% | 14.3% | 6.4% | 7.8% | 6.4% |
| Aug 2026 | 45.6% | 24.9% | 11.1% | 6.1% | 6.1% | 6.1% |
| Sep 2026 | 35.2% | 28.8% | 12.9% | 8.7% | 8.7% | 5.8% |
How has the Kind and Nature Valley comparison changed over the last 12 months?
3 findings
- Nature Valley was ahead of Kind in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kind’s estimated Share of Search among granola bar brands worldwide moved from 7% to 5.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Nature Valley’s estimated Share of Search among granola bar brands worldwide moved from 7% to 8.7%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for granola bar brands worldwide in September 2026?
2 changes
In September 2026, Nature Valley overtook Kind to rank 5th among granola bar brands worldwide, with 8.7% estimated Share of Search.
Kind’s estimated Share of Search among granola bar brands worldwide has lost ground for 3 months in a row, from 7.1% to 5.8% in September 2026.
Other head-to-heads among granola bar brands
How each brand is measured
Brandwave collects information about searches that people make online using Kind’s and Nature Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kind
2 branded search terms
- kind bar
- kindbar
Nature Valley
1 branded search term
- nature valley
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