How popular isKind in search?
Kind has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
Cadbury48.5%- Quaker Oats26.5%
Clif Bar11.9%- Belvita6.5%
Nature Valley6.5%
- Kind—
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Which granola bar brands compete with Kind?
Share of Search by month for Cadbury, Quaker Oats, Clif Bar, Belvita, Nature Valley, Kind. The figures are in the table below the chart.
View monthly share of search table
| Month | Cadbury | Quaker Oats | Clif Bar | Belvita | Nature Valley | Kind |
|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 25.1% | 13.8% | 7.6% | 7.6% | — |
| Nov 2025 | 73.2% | 12.1% | 6.6% | 3.6% | 4.4% | — |
| Dec 2025 | 51.3% | 23% | 10.3% | 6.9% | 8.4% | — |
| Jan 2026 | 40.3% | 26.9% | 14.7% | 8.1% | 9.9% | — |
| Feb 2026 | 47.1% | 25.8% | 11.6% | 7.8% | 7.8% | — |
| Mar 2026 | 50.3% | 22.4% | 12.3% | 6.8% | 8.3% | — |
| Apr 2026 | 46% | 25.1% | 13.8% | 7.6% | 7.6% | — |
| May 2026 | 41.1% | 27.4% | 15% | 8.3% | 8.3% | — |
| Jun 2026 | 46.6% | 25.5% | 13.9% | 6.3% | 7.7% | — |
| Jul 2026 | 41.7% | 27.8% | 15.2% | 6.9% | 8.4% | — |
| Aug 2026 | 48.5% | 26.5% | 11.9% | 6.5% | 6.5% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.5% | 450K | +49.5% | +6.9 points | |
| 2, held 2nd | 26.5% | 246K | +22.4% | -1.3 points | |
| 3, held 3rd | 11.9% | 110K | 0% | -3.4 points | |
| 4, moved from 5th to 4th | 6.5% | 60.5K | +22.2% | -0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.5% | 60.5K | 0% | -1.9 pointsmoved from 4th to 5th | |
| —, not measured this month | — | — | — | — |
1.
Cadbury48.5%
Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +6.9 points.
26.5%
Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share -1.3 points.
3.
Clif Bar11.9%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -3.4 points.
4.Belvita
6.5%
Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.3 points.
6.5%
Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -1.9 points.
—.Kind
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Kind and its closest rivals
How did search popularity change for granola bar brands worldwide in August 2026?
5 changes
In August 2026, Cadbury gained estimated Share of Search among granola bar brands worldwide, from 41.7% to 48.5%.
In August 2026, Clif Bar lost estimated Share of Search among granola bar brands worldwide, from 15.2% to 11.9%.
In August 2026, Nature Valley lost estimated Share of Search among granola bar brands worldwide, from 8.4% to 6.5%.
In August 2026, Quaker Oats lost estimated Share of Search among granola bar brands worldwide, from 27.8% to 26.5%.
In August 2026, Belvita rose from 5th to 4th among granola bar brands worldwide.
How is Kind measured?
Brandwave collects information about searches that people make online using Kind’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- kind bar
- kind bars
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Is Kind your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.