Brandwave

Kind vs Mother Earth:Which is more popular?

In September 2026, Mother Earth had more branded searches than Kind among snack bar brands worldwide. Mother Earth had about 110,000 branded searches, while Kind had 49,500. Mother Earth made up 29.1% of all snack bar brand searches we track, and Kind accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about snack bar brands, Kind appeared in two of the five answers and Mother Earth in none.

Among snack bar brands worldwide in September 2026

Who do people search for more?

Mother Earth, about 2 searches for every 1 for Kind

Mother Earth 110K searchesKind 49.5K searches

Who does AI mention more?

Kind, mentioned in 2 of 5 answers, Mother Earth in 0

Kind in 2 of 5Mother Earth in 0 of 5

Who does AI recommend more?

Kind, the only one of the two named

Kind first in 2Mother Earth never named

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Top snack bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kind was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mother Earth did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kind1st
  2. RXBAR2nd
  3. Nature Valley3rd
  4. Clif Bar4th
  5. Mother Earth–
  6. Carman's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nature Valley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kind2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RXBAR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clif Bar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mother Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carman's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about snack bar brands

5 answers

  • Asked ChatGPT

    “Which snack bar brand should I go to?”

    1. Asked ChatGPT

      “What are the best snack bar brands?”

      1. 1RXBAR
      2. 2Kind
      3. 3Nature Valley
      4. 4Clif Bar

    2. Asked ChatGPT

      “What's the best snack bar brand for a healthy snack?”

      1. 1Kind
      2. 2RXBAR

    3. Searched Google, AI Overview

      “granola bars”

      1. Searched Google, AI Overview

        “protein snack bars”

        1. 1Nature Valley

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Is Kind or Mother Earth more popular in search?

      This chart shows how often people search Google for Kind and Mother Earth by name. Each line represents a brand's share of searches for all six snack bar brands we track, month by month, from English-language searches worldwide.

      Kind and Mother Earth among snack bar brands worldwide, by month

      Share of searches by month for Mother Earth, Kind. The figures are in the table below the chart.

      View monthly share of searches table
      MonthClif BarMother EarthNature ValleyKindRXBARCarman's
      Oct 202528.2%34.6%15.5%15.5%5.7%0.57%
      Nov 202523.2%42.3%15.5%12.7%5.7%0.53%
      Dec 202521.6%39.4%17.6%14.4%6.5%0.52%
      Jan 202626.5%32.5%17.8%14.6%8%0.55%
      Feb 202624.1%35.9%16.1%16.1%7.2%0.53%
      Mar 202626.5%32.6%17.8%14.6%8%0.5%
      Apr 202627.9%34.2%15.3%15.3%6.9%0.43%
      May 202627.9%34.2%15.3%15.3%6.9%0.35%
      Jun 202629.8%29.8%16.4%16.4%7.3%0.38%
      Jul 202628.7%35.2%15.8%12.9%7.1%0.44%
      Aug 202627.9%34.2%15.3%15.3%6.9%0.45%
      Sep 202629.1%29.1%19.6%13.1%8.7%0.45%

      How has the Kind and Mother Earth comparison changed over the last 12 months?

      3 findings
      • Mother Earth was ahead of Kind in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Kind’s share of searches among snack bar brands worldwide moved from 15.5% to 13.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
      • Across the 12 months ending September 2026, Mother Earth’s share of searches among snack bar brands worldwide moved from 34.6% to 29.1%, and its estimated monthly branded searches moved from 135K to 110K.

      How did search popularity change for snack bar brands worldwide in September 2026?

      4 changes

      1. In September 2026, Clif Bar overtook Mother Earth to become the leader among snack bar brands worldwide, with 29.1% of the searches.

      2. In September 2026, Nature Valley overtook Kind to rank 3rd among snack bar brands worldwide, with 19.6% of the searches.

      3. In September 2026, Mother Earth lost share of searches among snack bar brands worldwide, from 34.2% to 29.1%.

      4. In September 2026, Kind lost share of searches among snack bar brands worldwide, from 15.3% to 13.1%.

      How are branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using Kind’s and Mother Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Kind

      2 branded search terms

      • kind bar
      • kindbar

      Mother Earth

      1 branded search term

      • mother earth

      How the Brand Demand Index is measured

      Other head-to-heads among snack bar brands

      Creator with pink hair and a pink jacket

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