Clif Bar vs Mother Earth:Which is searched more?
In September 2026, Clif Bar and Mother Earth were level on Share of Search among snack bar brands worldwide, with an estimated 110K branded searches each, at 37.2% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clif Bar or Mother Earth?
Compare the muesli and snack bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clif Bar, Mother Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Clif Bar | Mother Earth | Nature Valley | Carman's |
|---|---|---|---|---|
| Oct 2025 | 35.7% | 43.9% | 19.7% | 0.72% |
| Nov 2025 | 28.5% | 51.9% | 19% | 0.65% |
| Dec 2025 | 27.3% | 49.8% | 22.3% | 0.66% |
| Jan 2026 | 34.2% | 42% | 23% | 0.71% |
| Feb 2026 | 31.4% | 46.9% | 21% | 0.69% |
| Mar 2026 | 34.3% | 42% | 23% | 0.65% |
| Apr 2026 | 35.8% | 43.9% | 19.7% | 0.55% |
| May 2026 | 35.8% | 44% | 19.7% | 0.45% |
| Jun 2026 | 39% | 39% | 21.5% | 0.49% |
| Jul 2026 | 35.8% | 43.9% | 19.7% | 0.55% |
| Aug 2026 | 35.8% | 43.9% | 19.7% | 0.58% |
| Sep 2026 | 37.2% | 37.2% | 25% | 0.57% |
How has the Clif Bar and Mother Earth comparison changed over the last 12 months?
3 findings
- Clif Bar was ahead of Mother Earth in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clif Bar’s estimated Share of Search among snack bar brands worldwide moved from 35.7% to 37.2%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Mother Earth’s estimated Share of Search among snack bar brands worldwide moved from 43.9% to 37.2%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for snack bar brands worldwide in September 2026?
2 changes
In September 2026, Clif Bar overtook Mother Earth to become the leader among snack bar brands worldwide, with 37.2% estimated Share of Search.
In September 2026, Mother Earth lost estimated Share of Search among snack bar brands worldwide, from 43.9% to 37.2%.
Other head-to-heads among snack bar brands
How each brand is measured
Brandwave collects information about searches that people make online using Clif Bar’s and Mother Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clif Bar
1 branded search term
- clif bar
Mother Earth
1 branded search term
- mother earth
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