Clif Bar vs Nature Valley:Which is searched more?
In September 2026, Clif Bar had more branded searches than Nature Valley among snack bar brands worldwide. Clif Bar was estimated to have 110K branded searches compared to Nature Valley’s 74K, and held a 37.2% Share of Search versus Nature Valley’s 25%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clif Bar or Nature Valley?
Compare the muesli and snack bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clif Bar, Nature Valley. The figures are in the table below the chart.
View monthly share of search table
| Month | Clif Bar | Mother Earth | Nature Valley | Carman's |
|---|---|---|---|---|
| Oct 2025 | 35.7% | 43.9% | 19.7% | 0.72% |
| Nov 2025 | 28.5% | 51.9% | 19% | 0.65% |
| Dec 2025 | 27.3% | 49.8% | 22.3% | 0.66% |
| Jan 2026 | 34.2% | 42% | 23% | 0.71% |
| Feb 2026 | 31.4% | 46.9% | 21% | 0.69% |
| Mar 2026 | 34.3% | 42% | 23% | 0.65% |
| Apr 2026 | 35.8% | 43.9% | 19.7% | 0.55% |
| May 2026 | 35.8% | 44% | 19.7% | 0.45% |
| Jun 2026 | 39% | 39% | 21.5% | 0.49% |
| Jul 2026 | 35.8% | 43.9% | 19.7% | 0.55% |
| Aug 2026 | 35.8% | 43.9% | 19.7% | 0.58% |
| Sep 2026 | 37.2% | 37.2% | 25% | 0.57% |
How has the Clif Bar and Nature Valley comparison changed over the last 12 months?
3 findings
- Clif Bar was ahead of Nature Valley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clif Bar’s estimated Share of Search among snack bar brands worldwide moved from 35.7% to 37.2%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Nature Valley’s estimated Share of Search among snack bar brands worldwide moved from 19.7% to 25%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for snack bar brands worldwide in September 2026?
2 changes
In September 2026, Clif Bar overtook Mother Earth to become the leader among snack bar brands worldwide, with 37.2% estimated Share of Search.
In September 2026, Nature Valley gained estimated Share of Search among snack bar brands worldwide, from 19.7% to 25%.
Other head-to-heads among snack bar brands
How each brand is measured
Brandwave collects information about searches that people make online using Clif Bar’s and Nature Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clif Bar
1 branded search term
- clif bar
Nature Valley
1 branded search term
- nature valley
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