How popular isNature Valley in search?
In September 2026, there were an estimated 74K branded searches for Nature Valley worldwide which is up 22.3% over the last 12 months. Nature Valley holds 25% estimated Share of Search among snack bar brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Clif Bar37.2%
Mother Earth37.2%Nature Valley25%
Carman's0.57%
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Which snack bar brands compete with Nature Valley?
Share of Search by month for Clif Bar, Mother Earth, Nature Valley. The figures are in the table below the chart.
View monthly share of search table
| Month | Clif Bar | Mother Earth | Nature Valley | Carman's |
|---|---|---|---|---|
| Oct 2025 | 35.7% | 43.9% | 19.7% | 0.72% |
| Nov 2025 | 28.5% | 51.9% | 19% | 0.65% |
| Dec 2025 | 27.3% | 49.8% | 22.3% | 0.66% |
| Jan 2026 | 34.2% | 42% | 23% | 0.71% |
| Feb 2026 | 31.4% | 46.9% | 21% | 0.69% |
| Mar 2026 | 34.3% | 42% | 23% | 0.65% |
| Apr 2026 | 35.8% | 43.9% | 19.7% | 0.55% |
| May 2026 | 35.8% | 44% | 19.7% | 0.45% |
| Jun 2026 | 39% | 39% | 21.5% | 0.49% |
| Jul 2026 | 35.8% | 43.9% | 19.7% | 0.55% |
| Aug 2026 | 35.8% | 43.9% | 19.7% | 0.58% |
| Sep 2026 | 37.2% | 37.2% | 25% | 0.57% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.2% | 110K | 0% | +1.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 37.2% | 110K | -18.5% | -6.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 25% | 74K | +22.3% | +5.3 points | |
| 4, held 4th | 0.57% | 1.7K | -5.1% | 0 points |
1.
Clif Bar37.2%
Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +1.4 points.
37.2%
Moved from 1st to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -6.7 points.
25%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +5.3 points.
4.
0.57%
Held 4th. 1.7K estimated branded searches, -5.1% vs prior month. Share 0 points.
Compare search popularity between Nature Valley and its closest rivals
Every comparison with Nature Valley
15 comparisons
- Mother Earth vs Nature Valley
- Cadbury vs Nature Valley
- Belvita vs Nature Valley
- Clif Bar vs Nature Valley
- Kellogg's vs Nature Valley
- Nature Valley vs Quaker Oats
- Hubbard's vs Nature Valley
- Kind vs Nature Valley
- Nature Valley vs Nutri-Grain
- Lizi's vs Nature Valley
- Brookfarm vs Nature Valley
- Alpen vs Nature Valley
- Jordan's vs Nature Valley
- Dorset Cereals vs Nature Valley
- Carman's vs Nature Valley
How has branded search demand for Nature Valley changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nature Valley worldwide rose from 60.5K to 74K.
- Across the 12 months ending September 2026, Nature Valley’s estimated Share of Search among snack bar brands worldwide increased from 19.7% to 25%.
- Across the 12 months ending September 2026, Nature Valley’s estimated Share of Search among snack bar brands worldwide peaked at 25% in September 2026 and was lowest at 19% in November 2025.
How did search popularity change for snack bar brands worldwide in September 2026?
4 changes
In September 2026, Clif Bar overtook Mother Earth to become the leader among snack bar brands worldwide, with 37.2% estimated Share of Search.
In September 2026, Nature Valley gained estimated Share of Search among snack bar brands worldwide, from 19.7% to 25%.
In September 2026, Mother Earth lost estimated Share of Search among snack bar brands worldwide, from 43.9% to 37.2%.
Estimated monthly branded searches for Carman's worldwide fell 23.9% over 12 measured months, from 2.2K to 1.7K in September 2026.
Where does Nature Valley compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cereal bars | 5th of 6 | 8.5% | Show ranking |
| Granola bar brands | 5th of 6 | 8.7% | Show ranking |
| Breakfast bars brands | 4th of 5 | 9.4% | Show ranking |
| Snack bar brands | 3rd of 4 | 25% | Shown above |
| Muesli brands | 1st of 5 | 44.6% | Show ranking |
| Granola | 1st of 5 | 66.2% | Show ranking |
How is Nature Valley measured?
Brandwave collects information about searches that people make online using Nature Valley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nature valley
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