Brandwave

Breakfast bars brands:Which are searched most?

In September 2026, Kellogg's was the most searched among breakfast bars brands worldwide, with an estimated 362K branded searches and 45.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kellogg's45.8%
  2. Quaker Oats31.2%
  3. Belvita9.4%
  4. Nature Valley9.4%
  5. Nutri-Grain4.2%

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Share of SearchLeaderboard

Compare the breakfast bars brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among breakfast bars brands worldwide, by month

Share of Search by month for Kellogg's, Quaker Oats, Belvita, Nature Valley, Nutri-Grain. The figures are in the table below the chart.

View monthly share of search table
MonthKellogg'sQuaker OatsBelvitaNature ValleyNutri-Grain
Oct 202550.9%28.3%8.5%8.5%3.8%
Nov 202554.5%24.9%7.5%9.1%4.1%
Dec 202549.9%27.8%8.4%10.2%3.7%
Jan 202649.9%27.8%8.4%10.2%3.7%
Feb 202650.9%28.3%8.5%8.5%3.8%
Mar 202649.9%27.8%8.4%10.2%3.7%
Apr 202650.9%28.3%8.5%8.5%3.8%
May 202650.9%28.3%8.5%8.5%3.8%
Jun 202646.6%31.7%7.8%9.5%4.3%
Jul 202646.6%31.7%7.8%9.5%4.3%
Aug 202647.5%32.3%7.9%7.9%4.3%
Sep 202645.8%31.2%9.4%9.4%4.2%

This month’s ranking, September 2026

  1. 1.Kellogg's

    45.8%

    Held 1st. 362K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Quaker Oats

    31.2%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Belvita

    9.4%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  4. 4.Nature Valley

    9.4%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  5. 5.Nutri-Grain

    4.2%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among breakfast bars brands worldwide?

In September 2026, Kellogg's was the most searched among breakfast bars brands worldwide, with an estimated 362K branded searches and 45.8% estimated Share of Search within this set. Quaker Oats is in 2nd place, 14.6 percentage points behind at 31.2% Share of Search.

Global breakfast bars brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kellogg's50.9% → 45.8%54.5%Nov 202545.8%Sep 20261st
Quaker Oats28.3% → 31.2%32.3%Aug 202624.9%Nov 20252nd
Belvita8.5% → 9.4%9.4%Sep 20267.5%Nov 20253rd
Nature Valley8.5% → 9.4%10.2%Jan 20267.9%Aug 20264th
Nutri-Grain3.8% → 4.2%4.3%Aug 20263.7%Jan 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Kellogg's’ estimated Share of Search among breakfast bars brands worldwide decreased from 50.9% to 45.8%.
  • Across the 12 months ending September 2026, Quaker Oats’ estimated Share of Search among breakfast bars brands worldwide increased from 28.3% to 31.2%.
  • Across the 12 months ending September 2026, Belvita’s estimated Share of Search among breakfast bars brands worldwide increased from 8.5% to 9.4%.
  • Across the 12 months ending September 2026, Nature Valley’s estimated Share of Search among breakfast bars brands worldwide increased from 8.5% to 9.4%.
  • Across the 12 months ending September 2026, Kellogg's’ estimated Share of Search among breakfast bars brands worldwide peaked at 54.5% in November 2025 and was lowest at 45.8% in September 2026.
  • Across the 12 months ending September 2026, Quaker Oats’ estimated Share of Search among breakfast bars brands worldwide peaked at 32.3% in August 2026 and was lowest at 24.9% in November 2025.
  • Across the 12 months ending September 2026, Belvita’s estimated Share of Search among breakfast bars brands worldwide peaked at 9.4% in September 2026 and was lowest at 7.5% in November 2025.
  • Across the 12 months ending September 2026, Nature Valley’s estimated Share of Search among breakfast bars brands worldwide peaked at 10.2% in January 2026 and was lowest at 7.9% in August 2026.
  • Across the 12 months ending September 2026, Nutri-Grain held steady: its estimated Share of Search among breakfast bars brands worldwide moved less than 0.5 percentage points.

How did search popularity change for breakfast bars brands worldwide in September 2026?

  1. In September 2026, Belvita gained estimated Share of Search among breakfast bars brands worldwide, from 7.9% to 9.4%.

  2. In September 2026, Nature Valley gained estimated Share of Search among breakfast bars brands worldwide, from 7.9% to 9.4%.

  3. In September 2026, Kellogg's lost estimated Share of Search among breakfast bars brands worldwide, from 47.5% to 45.8%.

  4. In September 2026, Quaker Oats lost estimated Share of Search among breakfast bars brands worldwide, from 32.3% to 31.2%.

  5. Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

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