Brandwave

How popular isKellogg's in search?

In September 2026, there were an estimated 362K branded searches for Kellogg's worldwide which held steady over the last 12 months. Kellogg's holds 45.8% estimated Share of Search among breakfast bars brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kellogg's45.8%
  2. Quaker Oats31.2%
  3. Belvita9.4%
  4. Nature Valley9.4%
  5. Nutri-Grain4.2%
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Which breakfast bars brands compete with Kellogg's?

Kellogg's against breakfast bars brands worldwide, by month

Share of Search by month for Kellogg's, Quaker Oats, Belvita, Nature Valley, Nutri-Grain. The figures are in the table below the chart.

View monthly share of search table
MonthKellogg'sQuaker OatsBelvitaNature ValleyNutri-Grain
Oct 202550.9%28.3%8.5%8.5%3.8%
Nov 202554.5%24.9%7.5%9.1%4.1%
Dec 202549.9%27.8%8.4%10.2%3.7%
Jan 202649.9%27.8%8.4%10.2%3.7%
Feb 202650.9%28.3%8.5%8.5%3.8%
Mar 202649.9%27.8%8.4%10.2%3.7%
Apr 202650.9%28.3%8.5%8.5%3.8%
May 202650.9%28.3%8.5%8.5%3.8%
Jun 202646.6%31.7%7.8%9.5%4.3%
Jul 202646.6%31.7%7.8%9.5%4.3%
Aug 202647.5%32.3%7.9%7.9%4.3%
Sep 202645.8%31.2%9.4%9.4%4.2%

  1. 1.Kellogg's

    45.8%

    Held 1st. 362K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Quaker Oats

    31.2%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Belvita

    9.4%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  4. 4.Nature Valley

    9.4%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  5. 5.Nutri-Grain

    4.2%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Kellogg's and its closest rivals

Every comparison with Kellogg's

How has branded search demand for Kellogg's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kellogg's worldwide held steady at 362K.
  • Across the 12 months ending September 2026, Kellogg's’ estimated Share of Search among breakfast bars brands worldwide decreased from 50.9% to 45.8%.
  • Across the 12 months ending September 2026, Kellogg's’ estimated Share of Search among breakfast bars brands worldwide peaked at 54.5% in November 2025 and was lowest at 45.8% in September 2026.

How did search popularity change for breakfast bars brands worldwide in September 2026?

  1. In September 2026, Belvita gained estimated Share of Search among breakfast bars brands worldwide, from 7.9% to 9.4%.

  2. In September 2026, Nature Valley gained estimated Share of Search among breakfast bars brands worldwide, from 7.9% to 9.4%.

  3. In September 2026, Kellogg's lost estimated Share of Search among breakfast bars brands worldwide, from 47.5% to 45.8%.

  4. In September 2026, Quaker Oats lost estimated Share of Search among breakfast bars brands worldwide, from 32.3% to 31.2%.

  5. Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

Where does Kellogg's compete?

Kellogg's is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Breakfast cereals1st of 631%Show ranking
Cereal bars1st of 641.7%Show ranking
Cereal brands1st of 542.7%Show ranking
Breakfast bars brands1st of 545.8%Shown above

How is Kellogg's measured?

Brandwave collects information about searches that people make online using Kellogg's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kellogg s
  • kelloggs

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How the Brand Demand Index is measured

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