Brandwave

How popular isKellogg's in search?

In August 2026, there were an estimated 362K branded searches for Kellogg's worldwide which held steady over the last 11 months. Kellogg's holds 43% estimated Share of Search among cereal bars worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kellogg's43%
  2. Quaker Oats29.3%
  3. Clif Bar13.1%
  4. Belvita7.2%
  5. Nature Valley7.2%
  6. Carman's0.21%
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Which cereal bars compete with Kellogg's?

Kellogg's against cereal bars worldwide, by month

Share of Search by month for Kellogg's, Quaker Oats, Clif Bar, Belvita, Nature Valley. The figures are in the table below the chart.

View monthly share of search table
MonthKellogg'sQuaker OatsClif BarBelvitaNature ValleyCarman's
Oct 202545.4%25.3%13.8%7.6%7.6%0.28%
Nov 202549.6%22.6%12.4%6.8%8.3%0.29%
Dec 202545.7%25.5%11.5%7.7%9.4%0.28%
Jan 202644.7%24.8%13.6%7.5%9.1%0.28%
Feb 202646.6%25.9%11.7%7.8%7.8%0.26%
Mar 202644.7%24.8%13.6%7.5%9.1%0.26%
Apr 202645.5%25.3%13.8%7.6%7.6%0.21%
May 202645.5%25.3%13.8%7.6%7.6%0.17%
Jun 202641.2%28%15.3%6.9%8.4%0.19%
Jul 202641.1%28%15.3%6.9%8.4%0.24%
Aug 202643%29.3%13.1%7.2%7.2%0.21%
Sep 2026——————

  1. 1.Kellogg's

    43%

    Held 1st. 362K estimated branded searches, +22.3% vs prior month. Share +1.9 points.

  2. 2.Quaker Oats

    29.3%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +1.3 points.

  3. 3.Clif Bar

    13.1%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -2.2 points.

  4. 4.Belvita

    7.2%

    Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  5. 5.Nature Valley

    7.2%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -1.2 points.

  6. 6.Carman's

    0.21%

    Held 6th. 1.8K estimated branded searches, +5.3% vs prior month. Share 0 points.

Compare search popularity between Kellogg's and its closest rivals

Every comparison with Kellogg's

How has branded search demand for Kellogg's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kellogg's worldwide held steady at 362K.
  • Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among cereal bars worldwide decreased from 45.4% to 43%.
  • Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among cereal bars worldwide peaked at 49.6% in November 2025 and was lowest at 41.1% in July 2026.

How did search popularity change for cereal bars worldwide in August 2026?

  1. In August 2026, Kellogg's gained estimated Share of Search among cereal bars worldwide, from 41.1% to 43%.

  2. In August 2026, Quaker Oats gained estimated Share of Search among cereal bars worldwide, from 28% to 29.3%.

  3. In August 2026, Clif Bar lost estimated Share of Search among cereal bars worldwide, from 15.3% to 13.1%.

  4. In August 2026, Nature Valley lost estimated Share of Search among cereal bars worldwide, from 8.4% to 7.2%.

  5. In August 2026, Belvita rose from 5th to 4th among cereal bars worldwide.

  6. Estimated monthly branded searches for Carman's worldwide fell 19.8% over 11 measured months, from 2.2K to 1.8K in August 2026.

Where does Kellogg's compete?

Kellogg's is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Breakfast cereals1st of 630.7%Show ranking
Cereal brands1st of 542.7%Show ranking
Cereal bars1st of 643%Shown above

How is Kellogg's measured?

Brandwave collects information about searches that people make online using Kellogg's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kellogg s
  • kelloggs

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How the Brand Demand Index is measured

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