General Mills vs Kellogg's:Which is more popular by branded search?
In August 2026, Kellogg's had more branded searches than General Mills among breakfast cereals worldwide. Kellogg's was estimated to have 362K branded searches compared to General Mills’ 137K, and held a 30.7% Share of Search versus General Mills’ 11.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, General Mills or Kellogg's?
Compare the breakfast cereals people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kellogg's, General Mills. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Weetabix | Quaker Oats | General Mills | Weet-Bix | Nestle |
|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 25.8% | 17.2% | 13.9% | 7.8% | 4.2% |
| Nov 2025 | 32.9% | 27.4% | 15% | 12% | 8.2% | 4.5% |
| Dec 2025 | 27% | 33.6% | 15.1% | 13.1% | 6.8% | 4.5% |
| Jan 2026 | 21% | 47.8% | 11.7% | 8.7% | 7.8% | 2.9% |
| Feb 2026 | 29.8% | 30.3% | 16.6% | 11.8% | 7.5% | 4.1% |
| Mar 2026 | 30.9% | 25.7% | 17.2% | 14.3% | 7.7% | 4.2% |
| Apr 2026 | 32.6% | 22.2% | 18.1% | 14.4% | 8.2% | 4.5% |
| May 2026 | 33.4% | 22.7% | 18.6% | 13.2% | 8.4% | 3.7% |
| Jun 2026 | 29.8% | 24.8% | 20.3% | 11.9% | 9.1% | 4.1% |
| Jul 2026 | 29.1% | 24.2% | 19.8% | 14.1% | 8.9% | 4% |
| Aug 2026 | 30.7% | 25.6% | 20.9% | 11.7% | 7.7% | 3.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the General Mills and Kellogg's comparison changed over the last 12 months?
3 findings
- Kellogg's was ahead of General Mills in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, General Mills’ estimated Share of Search among breakfast cereals worldwide moved from 13.9% to 11.7%, and its estimated monthly branded searches moved from 162K to 137K.
- Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among breakfast cereals worldwide moved from 31% to 30.7%, and its estimated monthly branded searches held steady at 362K.
How did search popularity change for breakfast cereals worldwide in August 2026?
2 changes
In August 2026, Kellogg's gained estimated Share of Search among breakfast cereals worldwide, from 29.1% to 30.7%.
In August 2026, General Mills lost estimated Share of Search among breakfast cereals worldwide, from 14.1% to 11.7%.
How each brand is measured
Brandwave collects information about searches that people make online using General Mills’ and Kellogg's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
General Mills
2 branded search terms
- general mills
- general mills cereal
Kellogg's
2 branded search terms
- kellogg s
- kelloggs
Put your own brand in this comparison
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