How popular isNestle in search?
In August 2026, there were an estimated 40.5K branded searches for Nestle worldwide which is down 18.2% over the last 11 months. Nestle holds 4% estimated Share of Search among breakfast cereals worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kellogg's29.9%- Weetabix29.9%
- Quaker Oats24.5%
- Weet-Bix9%
- Nestle4%
- General Mills2.7%
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Which breakfast cereals compete with Nestle?
Share of Search by month for Kellogg's, Weetabix, Quaker Oats, Weet-Bix, Nestle, General Mills. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Weetabix | Quaker Oats | Weet-Bix | Nestle | General Mills |
|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 31% | 20.7% | 9.3% | 5.1% | 2.8% |
| Nov 2025 | 32.4% | 32.4% | 17.8% | 9.7% | 5.3% | 2.4% |
| Dec 2025 | 26.3% | 39.3% | 17.6% | 7.9% | 5.3% | 3.5% |
| Jan 2026 | 19.4% | 53.1% | 13% | 8.7% | 3.2% | 2.6% |
| Feb 2026 | 28.9% | 35.3% | 19.3% | 8.7% | 4.7% | 3.2% |
| Mar 2026 | 30.8% | 30.8% | 20.6% | 9.3% | 5.1% | 3.4% |
| Apr 2026 | 32.1% | 26.2% | 21.4% | 9.7% | 5.3% | 5.3% |
| May 2026 | 33% | 27% | 22% | 9.9% | 4.4% | 3.6% |
| Jun 2026 | 28.9% | 28.9% | 23.6% | 10.6% | 4.8% | 3.2% |
| Jul 2026 | 28.7% | 28.7% | 23.5% | 10.6% | 4.7% | 3.9% |
| Aug 2026 | 29.9% | 29.9% | 24.5% | 9% | 4% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.9% | 301K | +22.4% | +1.2 points | |
| 2, held 2nd | 29.9% | 301K | +22.4% | +1.2 points | |
| 3, held 3rd | 24.5% | 246K | +22.4% | +1 points | |
| 4, held 4th | 9% | 90.5K | 0% | -1.6 points | |
| 5, held 5th | 4% | 40.5K | 0% | -0.7 points | |
| 6, held 6th | 2.7% | 27.1K | -18.1% | -1.2 points |
29.9%
Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.
2.Weetabix
29.9%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.
24.5%
Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1 points.
4.Weet-Bix
9%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -1.6 points.
5.Nestle
4%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
2.7%
Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.
Compare search popularity between Nestle and its closest rivals
How has branded search demand for Nestle changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nestle worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Nestle’s estimated Share of Search among breakfast cereals worldwide decreased from 5.1% to 4%.
- Across the 11 months ending August 2026, Nestle’s estimated Share of Search among breakfast cereals worldwide peaked at 5.3% in November 2025 and was lowest at 3.2% in January 2026.
How did search popularity change for breakfast cereals worldwide in August 2026?
6 changes
In August 2026, Kellogg's gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%.
In August 2026, Weetabix gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%.
In August 2026, Quaker Oats gained estimated Share of Search among breakfast cereals worldwide, from 23.5% to 24.5%.
In August 2026, Weet-Bix lost estimated Share of Search among breakfast cereals worldwide, from 10.6% to 9%.
In August 2026, General Mills lost estimated Share of Search among breakfast cereals worldwide, from 3.9% to 2.7%.
In August 2026, Nestle lost estimated Share of Search among breakfast cereals worldwide, from 4.7% to 4%.
Where does Nestle compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Lollies | 4th of 6 | 4% | Show ranking |
| Breakfast cereals | 5th of 6 | 4% | Shown above |
How is Nestle measured?
Brandwave collects information about searches that people make online using Nestle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nestle chocolate
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