Brandwave

Breakfast cereals:Which brands are most popular in search?

Kellogg's and Weetabix share the highest estimated Share of Search among breakfast cereals worldwide, at 29.9% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kellogg's29.9%
  2. Weetabix29.9%
  3. Quaker Oats24.5%
  4. Weet-Bix9%
  5. Nestle4%
  6. General Mills2.7%

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Share of SearchLeaderboard

Compare the breakfast cereals people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among breakfast cereals worldwide, by month

Share of Search by month for Kellogg's, Weetabix, Quaker Oats, Weet-Bix, Nestle, General Mills. The figures are in the table below the chart.

View monthly share of search table
MonthKellogg'sWeetabixQuaker OatsWeet-BixNestleGeneral Mills
Oct 202531%31%20.7%9.3%5.1%2.8%
Nov 202532.4%32.4%17.8%9.7%5.3%2.4%
Dec 202526.3%39.3%17.6%7.9%5.3%3.5%
Jan 202619.4%53.1%13%8.7%3.2%2.6%
Feb 202628.9%35.3%19.3%8.7%4.7%3.2%
Mar 202630.8%30.8%20.6%9.3%5.1%3.4%
Apr 202632.1%26.2%21.4%9.7%5.3%5.3%
May 202633%27%22%9.9%4.4%3.6%
Jun 202628.9%28.9%23.6%10.6%4.8%3.2%
Jul 202628.7%28.7%23.5%10.6%4.7%3.9%
Aug 202629.9%29.9%24.5%9%4%2.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Kellogg's

    29.9%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  2. 2.Weetabix

    29.9%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  3. 3.Quaker Oats

    24.5%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1 points.

  4. 4.Weet-Bix

    9%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -1.6 points.

  5. 5.Nestle

    4%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.General Mills

    2.7%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among breakfast cereals worldwide?

Kellogg's and Weetabix share the highest estimated Share of Search among breakfast cereals worldwide, at 29.9% in August 2026.

Global breakfast cereals, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kellogg's31% → 29.9%33%May 202619.4%Jan 20261st
Weetabix31% → 29.9%53.1%Jan 202626.2%Apr 20262nd
Quaker Oats20.7% → 24.5%24.5%Aug 202613%Jan 20263rd
Weet-Bix9.3% → 9%10.6%Jun 20267.9%Dec 20254th
Nestle5.1% → 4%5.3%Nov 20253.2%Jan 20265th
General Mills2.8% → 2.7%5.3%Apr 20262.4%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among breakfast cereals worldwide decreased from 31% to 29.9%.
  • Across the 11 months ending August 2026, Weetabix’s estimated Share of Search among breakfast cereals worldwide decreased from 31% to 29.9%.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among breakfast cereals worldwide increased from 20.7% to 24.5%.
  • Across the 11 months ending August 2026, Nestle’s estimated Share of Search among breakfast cereals worldwide decreased from 5.1% to 4%.
  • Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among breakfast cereals worldwide peaked at 33% in May 2026 and was lowest at 19.4% in January 2026.
  • Across the 11 months ending August 2026, Weetabix’s estimated Share of Search among breakfast cereals worldwide peaked at 53.1% in January 2026 and was lowest at 26.2% in April 2026.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among breakfast cereals worldwide peaked at 24.5% in August 2026 and was lowest at 13% in January 2026.
  • Across the 11 months ending August 2026, Weet-Bix’s estimated Share of Search among breakfast cereals worldwide peaked at 10.6% in June 2026 and was lowest at 7.9% in December 2025.
  • Across the 11 months ending August 2026, Nestle’s estimated Share of Search among breakfast cereals worldwide peaked at 5.3% in November 2025 and was lowest at 3.2% in January 2026.
  • Across the 11 months ending August 2026, General Mills’ estimated Share of Search among breakfast cereals worldwide peaked at 5.3% in April 2026 and was lowest at 2.4% in November 2025.
  • Across the 11 months ending August 2026, Weet-Bix and General Mills held steady: their estimated Share of Search among breakfast cereals worldwide each moved less than 0.5 percentage points.

How did search popularity change for breakfast cereals worldwide in August 2026?

  1. In August 2026, Kellogg's gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%.

  2. In August 2026, Weetabix gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%.

  3. In August 2026, Quaker Oats gained estimated Share of Search among breakfast cereals worldwide, from 23.5% to 24.5%.

  4. In August 2026, Weet-Bix lost estimated Share of Search among breakfast cereals worldwide, from 10.6% to 9%.

  5. In August 2026, General Mills lost estimated Share of Search among breakfast cereals worldwide, from 3.9% to 2.7%.

  6. In August 2026, Nestle lost estimated Share of Search among breakfast cereals worldwide, from 4.7% to 4%.

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