General Mills vs Weet-Bix:Which is more popular by branded search?
In August 2026, Weet-Bix had more branded searches than General Mills among breakfast cereals worldwide. Weet-Bix was estimated to have 90.5K branded searches compared to General Mills’ 27.1K, and held a 9% Share of Search versus General Mills’ 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, General Mills or Weet-Bix?
Compare the breakfast cereals people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Weet-Bix, General Mills. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Weetabix | Quaker Oats | Weet-Bix | Nestle | General Mills |
|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 31% | 20.7% | 9.3% | 5.1% | 2.8% |
| Nov 2025 | 32.4% | 32.4% | 17.8% | 9.7% | 5.3% | 2.4% |
| Dec 2025 | 26.3% | 39.3% | 17.6% | 7.9% | 5.3% | 3.5% |
| Jan 2026 | 19.4% | 53.1% | 13% | 8.7% | 3.2% | 2.6% |
| Feb 2026 | 28.9% | 35.3% | 19.3% | 8.7% | 4.7% | 3.2% |
| Mar 2026 | 30.8% | 30.8% | 20.6% | 9.3% | 5.1% | 3.4% |
| Apr 2026 | 32.1% | 26.2% | 21.4% | 9.7% | 5.3% | 5.3% |
| May 2026 | 33% | 27% | 22% | 9.9% | 4.4% | 3.6% |
| Jun 2026 | 28.9% | 28.9% | 23.6% | 10.6% | 4.8% | 3.2% |
| Jul 2026 | 28.7% | 28.7% | 23.5% | 10.6% | 4.7% | 3.9% |
| Aug 2026 | 29.9% | 29.9% | 24.5% | 9% | 4% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the General Mills and Weet-Bix comparison changed over the last 12 months?
3 findings
- Weet-Bix was ahead of General Mills in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, General Mills’ estimated Share of Search among breakfast cereals worldwide moved from 2.8% to 2.7%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Weet-Bix’s estimated Share of Search among breakfast cereals worldwide moved from 9.3% to 9%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for breakfast cereals worldwide in August 2026?
2 changes
In August 2026, Weet-Bix lost estimated Share of Search among breakfast cereals worldwide, from 10.6% to 9%.
In August 2026, General Mills lost estimated Share of Search among breakfast cereals worldwide, from 3.9% to 2.7%.
How each brand is measured
Brandwave collects information about searches that people make online using General Mills’ and Weet-Bix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
General Mills
1 branded search term
- general mills cereal
Weet-Bix
1 branded search term
- weet bix
Put your own brand in this comparison
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