How popular isWeet-Bix in search?
In August 2026, there were an estimated 90.5K branded searches for Weet-Bix worldwide which held steady over the last 11 months. Weet-Bix holds 9% estimated Share of Search among breakfast cereals worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kellogg's29.9%
Weetabix29.9%Quaker Oats24.5%
- Weet-Bix9%
Nestle4%
General Mills2.7%
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Where does Weet-Bix compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Breakfast cereals | 4th of 6 | 9% | Shown below |
| Cereal brands | 3rd of 5 | 11.5% | Show ranking |
Which breakfast cereals compete with Weet-Bix?
Share of Search by month for Kellogg's, Weetabix, Quaker Oats, Weet-Bix, Nestle, General Mills. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Weetabix | Quaker Oats | Weet-Bix | Nestle | General Mills |
|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 31% | 20.7% | 9.3% | 5.1% | 2.8% |
| Nov 2025 | 32.4% | 32.4% | 17.8% | 9.7% | 5.3% | 2.4% |
| Dec 2025 | 26.3% | 39.3% | 17.6% | 7.9% | 5.3% | 3.5% |
| Jan 2026 | 19.4% | 53.1% | 13% | 8.7% | 3.2% | 2.6% |
| Feb 2026 | 28.9% | 35.3% | 19.3% | 8.7% | 4.7% | 3.2% |
| Mar 2026 | 30.8% | 30.8% | 20.6% | 9.3% | 5.1% | 3.4% |
| Apr 2026 | 32.1% | 26.2% | 21.4% | 9.7% | 5.3% | 5.3% |
| May 2026 | 33% | 27% | 22% | 9.9% | 4.4% | 3.6% |
| Jun 2026 | 28.9% | 28.9% | 23.6% | 10.6% | 4.8% | 3.2% |
| Jul 2026 | 28.7% | 28.7% | 23.5% | 10.6% | 4.7% | 3.9% |
| Aug 2026 | 29.9% | 29.9% | 24.5% | 9% | 4% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.9% | 301K | +22.4% | +1.2 points | |
| 2, held 2nd | 29.9% | 301K | +22.4% | +1.2 points | |
| 3, held 3rd | 24.5% | 246K | +22.4% | +1 points | |
| 4, held 4th | 9% | 90.5K | 0% | -1.6 points | |
| 5, held 5th | 4% | 40.5K | 0% | -0.7 points | |
| 6, held 6th | 2.7% | 27.1K | -18.1% | -1.2 points |
29.9%
Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.
2.
Weetabix29.9%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.
24.5%
Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1 points.
4.Weet-Bix
9%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -1.6 points.
5.
Nestle4%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
2.7%
Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.
Compare search popularity between Weet-Bix and its closest rivals
How has branded search demand for Weet-Bix changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Weet-Bix worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, Weet-Bix’s estimated Share of Search among breakfast cereals worldwide peaked at 10.6% in June 2026 and was lowest at 7.9% in December 2025.
How did search popularity change for breakfast cereals worldwide in August 2026?
6 changes
In August 2026, Kellogg's gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%.
In August 2026, Weetabix gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%.
In August 2026, Quaker Oats gained estimated Share of Search among breakfast cereals worldwide, from 23.5% to 24.5%.
In August 2026, Weet-Bix lost estimated Share of Search among breakfast cereals worldwide, from 10.6% to 9%.
In August 2026, General Mills lost estimated Share of Search among breakfast cereals worldwide, from 3.9% to 2.7%.
In August 2026, Nestle lost estimated Share of Search among breakfast cereals worldwide, from 4.7% to 4%.
How is Weet-Bix measured?
Brandwave collects information about searches that people make online using Weet-Bix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- weet bix
Who owns Weet-Bix?
Weet-Bix is owned by Sanitarium. Brandwave also tracks 
So Good, owned by the same company, worldwide.
Do you work for Weet-Bix? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Weet-Bix your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.