Quaker Oats vs Weet-Bix:Which is searched more?
In August 2026, Quaker Oats had more branded searches than Weet-Bix among breakfast cereals worldwide. Quaker Oats was estimated to have 246K branded searches compared to Weet-Bix’s 90.5K, and held a 20.9% Share of Search versus Weet-Bix’s 7.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Quaker Oats or Weet-Bix?
Compare the breakfast cereals people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Quaker Oats, Weet-Bix. The figures are in the table below the chart.
View monthly share of search table
| Month | Quaker Oats | Weet-Bix |
|---|---|---|
| Oct 2025 | 17.2% | 7.8% |
| Nov 2025 | 15% | 8.2% |
| Dec 2025 | 15.1% | 6.8% |
| Jan 2026 | 11.7% | 7.8% |
| Feb 2026 | 16.6% | 7.5% |
| Mar 2026 | 17.2% | 7.7% |
| Apr 2026 | 18.1% | 8.2% |
| May 2026 | 18.6% | 8.4% |
| Jun 2026 | 20.3% | 9.1% |
| Jul 2026 | 19.8% | 8.9% |
| Aug 2026 | 20.9% | 7.7% |
| Sep 2026 | — | — |
How has the Quaker Oats and Weet-Bix comparison changed over the last 12 months?
3 findings
- Quaker Oats was ahead of Weet-Bix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among breakfast cereals worldwide moved from 17.2% to 20.9%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 11 months ending August 2026, Weet-Bix’s estimated Share of Search among breakfast cereals worldwide moved from 7.8% to 7.7%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for breakfast cereals worldwide in August 2026?
2 changes
In August 2026, Quaker Oats gained estimated Share of Search among breakfast cereals worldwide, from 19.8% to 20.9%.
In August 2026, Weet-Bix lost estimated Share of Search among breakfast cereals worldwide, from 8.9% to 7.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Quaker Oats’ and Weet-Bix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Quaker Oats
1 branded search term
- quaker oats
Weet-Bix
1 branded search term
- weet bix
Put your own brand in this comparison
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