Brandwave

How popular isQuaker Oats in search?

In August 2026, there were an estimated 246K branded searches for Quaker Oats worldwide which is up 22.4% over the last 11 months. Quaker Oats holds 24.5% estimated Share of Search among breakfast cereals worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kellogg's29.9%
  2. Weetabix29.9%
  3. Quaker Oats24.5%
  4. Weet-Bix9%
  5. Nestle4%
  6. General Mills2.7%
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Where does Quaker Oats compete?

Quaker Oats is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Breakfast cereals3rd of 624.5%Shown below
Granola bar brands2nd of 626.5%Show ranking
Cereal bars2nd of 631.6%Show ranking
Rice cakes1st of 676.7%Show ranking
Oats1st of 694.4%Show ranking

Which breakfast cereals compete with Quaker Oats?

Quaker Oats against breakfast cereals worldwide, by month

Share of Search by month for Kellogg's, Weetabix, Quaker Oats, Weet-Bix, Nestle, General Mills. The figures are in the table below the chart.

View monthly share of search table
MonthKellogg'sWeetabixQuaker OatsWeet-BixNestleGeneral Mills
Oct 202531%31%20.7%9.3%5.1%2.8%
Nov 202532.4%32.4%17.8%9.7%5.3%2.4%
Dec 202526.3%39.3%17.6%7.9%5.3%3.5%
Jan 202619.4%53.1%13%8.7%3.2%2.6%
Feb 202628.9%35.3%19.3%8.7%4.7%3.2%
Mar 202630.8%30.8%20.6%9.3%5.1%3.4%
Apr 202632.1%26.2%21.4%9.7%5.3%5.3%
May 202633%27%22%9.9%4.4%3.6%
Jun 202628.9%28.9%23.6%10.6%4.8%3.2%
Jul 202628.7%28.7%23.5%10.6%4.7%3.9%
Aug 202629.9%29.9%24.5%9%4%2.7%
Sep 2026——————

  1. 1.Kellogg's

    29.9%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  2. 2.Weetabix

    29.9%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  3. 3.Quaker Oats

    24.5%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1 points.

  4. 4.Weet-Bix

    9%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -1.6 points.

  5. 5.Nestle

    4%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.General Mills

    2.7%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.

Compare search popularity between Quaker Oats and its closest rivals

How has branded search demand for Quaker Oats changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Quaker Oats worldwide rose from 201K to 246K.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among breakfast cereals worldwide increased from 20.7% to 24.5%.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among breakfast cereals worldwide peaked at 24.5% in August 2026 and was lowest at 13% in January 2026.

How did search popularity change for breakfast cereals worldwide in August 2026?

  1. In August 2026, Kellogg's gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%.

  2. In August 2026, Weetabix gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%.

  3. In August 2026, Quaker Oats gained estimated Share of Search among breakfast cereals worldwide, from 23.5% to 24.5%.

  4. In August 2026, Weet-Bix lost estimated Share of Search among breakfast cereals worldwide, from 10.6% to 9%.

  5. In August 2026, General Mills lost estimated Share of Search among breakfast cereals worldwide, from 3.9% to 2.7%.

  6. In August 2026, Nestle lost estimated Share of Search among breakfast cereals worldwide, from 4.7% to 4%.

How is Quaker Oats measured?

Brandwave collects information about searches that people make online using Quaker Oats’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • quaker oats

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How the Brand Demand Index is measured

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