Brandwave

Bob's Red Mill vs Quaker Oats:Which is searched more?

In August 2026, Quaker Oats had more branded searches than Bob's Red Mill among oats worldwide. Quaker Oats was estimated to have 246K branded searches compared to Bob's Red Mill’s 7.2K, and held an 80.1% Share of Search versus Bob's Red Mill’s 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among oats worldwide in August 2026Which is more popular in search, Bob's Red Mill or Quaker Oats?
Bob's Red Mill2.3%7.2K searches
vs
Quaker Oats80.1%246K searches
Add a brand to this comparison

Follow Bob's Red Mill vs Quaker Oats and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Bob's Red Mill or Quaker Oats?

Compare the oats shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bob's Red Mill and Quaker Oats among oats worldwide, by month

Share of Search by month for Quaker Oats, Bob's Red Mill. The figures are in the table below the chart.

View monthly share of search table
MonthQuaker OatsBob's Red Mill
Oct 202564.9%0.65%
Nov 202568.3%0.83%
Dec 202572.2%0.87%
Jan 202674.2%0.96%
Feb 202671.2%1.1%
Mar 202674%1.4%
Apr 202674.5%1.4%
May 202674.8%1.8%
Jun 202674.6%2.2%
Jul 202674.9%2.2%
Aug 202680.1%2.3%
Sep 2026——

How has the Bob's Red Mill and Quaker Oats comparison changed over the last 12 months?

  • Quaker Oats was ahead of Bob's Red Mill in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among oats worldwide moved from 0.65% to 2.3%, and its estimated monthly branded searches moved from 2K to 7.2K.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among oats worldwide moved from 64.9% to 80.1%, and its estimated monthly branded searches moved from 201K to 246K.

How did search popularity change for oats worldwide in August 2026?

  1. In August 2026, Quaker Oats gained estimated Share of Search among oats worldwide, from 74.9% to 80.1%.

  2. Bob's Red Mill’s estimated Share of Search among oats worldwide has gained ground for 3 months in a row, from 1.8% to 2.3% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bob's Red Mill’s and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bob's Red Mill

2 branded search terms

  • bob s red mill
  • bobs red mill

Quaker Oats

1 branded search term

  • quaker oats

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free