Bob's Red Mill vs Flahavan's:Which is searched more?
In August 2026, Bob's Red Mill had more branded searches than Flahavan's among oats worldwide. Bob's Red Mill was estimated to have 7.2K branded searches compared to Flahavan's’ 2.9K, and held a 2.3% Share of Search versus Flahavan's’ 0.94%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bob's Red Mill or Flahavan's?
Compare the oats shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bob's Red Mill, Flahavan's. The figures are in the table below the chart.
View monthly share of search table
| Month | Bob's Red Mill | Flahavan's |
|---|---|---|
| Oct 2025 | 0.65% | 1.2% |
| Nov 2025 | 0.83% | 1.2% |
| Dec 2025 | 0.87% | 1% |
| Jan 2026 | 0.96% | 1.6% |
| Feb 2026 | 1.1% | 1.6% |
| Mar 2026 | 1.4% | 1.6% |
| Apr 2026 | 1.4% | 1.3% |
| May 2026 | 1.8% | 1.1% |
| Jun 2026 | 2.2% | 0.89% |
| Jul 2026 | 2.2% | 0.89% |
| Aug 2026 | 2.3% | 0.94% |
| Sep 2026 | — | — |
How has the Bob's Red Mill and Flahavan's comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Bob's Red Mill took it in April 2026.
- Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among oats worldwide moved from 0.65% to 2.3%, and its estimated monthly branded searches moved from 2K to 7.2K.
- Across the 11 months ending August 2026, Flahavan's’ estimated Share of Search among oats worldwide moved from 1.2% to 0.94%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for oats worldwide in August 2026?
2 changes
Bob's Red Mill’s estimated Share of Search among oats worldwide has gained ground for 3 months in a row, from 1.8% to 2.3% in August 2026.
Estimated monthly branded searches for Flahavan's worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bob's Red Mill’s and Flahavan's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bob's Red Mill
2 branded search terms
- bob s red mill
- bobs red mill
Flahavan's
1 branded search term
- flahavans oats
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