How popular isScott's in search?
In August 2026, there were an estimated 4.4K branded searches for Scott's worldwide which is down 18.5% over the last 11 months. Scott's holds 1.7% estimated Share of Search among oats worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Quaker Oats94.4%
- Scott's1.7%
- Bob's Red Mill1.4%
- Mornflake1.4%
- Flahavan's1.1%
- McCann's0.07%
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Which oats compete with Scott's?
Share of Search by month for Quaker Oats, Scott's. The figures are in the table below the chart.
View monthly share of search table
| Month | Quaker Oats | Scott's | Bob's Red Mill | Mornflake | Flahavan's | McCann's |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.2% | 2.5% | 0.46% | 2% | 1.7% | 0.15% |
| Nov 2025 | 92.6% | 3% | 0.56% | 2% | 1.6% | 0.18% |
| Dec 2025 | 93.8% | 2.5% | 0.57% | 1.6% | 1.4% | 0.15% |
| Jan 2026 | 92.2% | 3% | 0.6% | 2% | 2% | 0.18% |
| Feb 2026 | 92.2% | 2.5% | 0.73% | 2.5% | 2% | 0.15% |
| Mar 2026 | 92.4% | 2.5% | 0.87% | 2% | 2% | 0.15% |
| Apr 2026 | 93.2% | 2.5% | 0.88% | 1.7% | 1.7% | 0.08% |
| May 2026 | 93.7% | 2.1% | 1.1% | 1.7% | 1.4% | 0.05% |
| Jun 2026 | 93.7% | 2.1% | 1.4% | 1.7% | 1.1% | 0.05% |
| Jul 2026 | 94.1% | 1.7% | 1.4% | 1.7% | 1.1% | 0.07% |
| Aug 2026 | 94.4% | 1.7% | 1.4% | 1.4% | 1.1% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.4% | 246K | +22.4% | +0.3 points | |
| 2, moved from 3rd to 2nd | 1.7% | 4.4K | +22.2% | 0 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 1.4% | 3.6K | +24.1% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 1.4% | 3.6K | 0% | -0.3 pointsmoved from 2nd to 4th | |
| 5, held 5th | 1.1% | 2.9K | +20.8% | 0 points | |
| 6, held 6th | 0.07% | 170 | +21.4% | 0 points |
94.4%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +0.3 points.
2.Scott's
1.7%
Moved from 3rd to 2nd. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.
1.4%
Moved from 4th to 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.
1.4%
Moved from 2nd to 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.
1.1%
Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
6.McCann's
0.07%
Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.
Compare search popularity between Scott's and its closest rivals
How has branded search demand for Scott's changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Scott's worldwide fell from 5.4K to 4.4K.
- Across the 11 months ending August 2026, Scott's’ estimated Share of Search among oats worldwide decreased from 2.5% to 1.7%.
- Across the 11 months ending August 2026, Scott's’ estimated Share of Search among oats worldwide peaked at 3% in November 2025 and was lowest at 1.7% in July 2026.
How did search popularity change for oats worldwide in August 2026?
6 changes
In August 2026, Bob's Red Mill rose from 4th to 3rd among oats worldwide.
In August 2026, Scott's rose from 3rd to 2nd among oats worldwide.
In August 2026, Mornflake fell from 2nd to 4th among oats worldwide.
Estimated monthly branded searches for Quaker Oats worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.
Estimated monthly branded searches for McCann's worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
Estimated monthly branded searches for Flahavan's worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
How is Scott's measured?
Brandwave collects information about searches that people make online using Scott's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- scotts oats
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Is Scott's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.