Mornflake vs Scott's:Which is more popular by branded search?
In August 2026, Scott's had more branded searches than Mornflake among oats worldwide. Scott's was estimated to have 4.4K branded searches compared to Mornflake’s 3.6K, and held a 1.7% Share of Search versus Mornflake’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mornflake or Scott's?
Compare the oats shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scott's, Mornflake. The figures are in the table below the chart.
View monthly share of search table
| Month | Quaker Oats | Scott's | Bob's Red Mill | Mornflake | Flahavan's | McCann's |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.2% | 2.5% | 0.46% | 2% | 1.7% | 0.15% |
| Nov 2025 | 92.6% | 3% | 0.56% | 2% | 1.6% | 0.18% |
| Dec 2025 | 93.8% | 2.5% | 0.57% | 1.6% | 1.4% | 0.15% |
| Jan 2026 | 92.2% | 3% | 0.6% | 2% | 2% | 0.18% |
| Feb 2026 | 92.2% | 2.5% | 0.73% | 2.5% | 2% | 0.15% |
| Mar 2026 | 92.4% | 2.5% | 0.87% | 2% | 2% | 0.15% |
| Apr 2026 | 93.2% | 2.5% | 0.88% | 1.7% | 1.7% | 0.08% |
| May 2026 | 93.7% | 2.1% | 1.1% | 1.7% | 1.4% | 0.05% |
| Jun 2026 | 93.7% | 2.1% | 1.4% | 1.7% | 1.1% | 0.05% |
| Jul 2026 | 94.1% | 1.7% | 1.4% | 1.7% | 1.1% | 0.07% |
| Aug 2026 | 94.4% | 1.7% | 1.4% | 1.4% | 1.1% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mornflake and Scott's comparison changed over the last 12 months?
3 findings
- Scott's was ahead of Mornflake in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mornflake’s estimated Share of Search among oats worldwide moved from 2% to 1.4%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Scott's’ estimated Share of Search among oats worldwide moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How each brand is measured
Brandwave collects information about searches that people make online using Mornflake’s and Scott's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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