How popular isMornflake in search?
In August 2026, there were an estimated 3.6K branded searches for Mornflake worldwide which is down 18.2% over the last 11 months. Mornflake holds 1.2% estimated Share of Search among oats worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Quaker Oats80.1%
- McCann's13.8%
Bob's Red Mill2.3%
Scott's1.7%
Mornflake1.2%
Flahavan's0.94%
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Which oats compete with Mornflake?
Share of Search by month for Quaker Oats, McCann's, Bob's Red Mill, Mornflake. The figures are in the table below the chart.
View monthly share of search table
| Month | Quaker Oats | McCann's | Bob's Red Mill | Scott's | Mornflake | Flahavan's |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 29.8% | 0.65% | 2% | 1.4% | 1.2% |
| Nov 2025 | 68.3% | 25.7% | 0.83% | 2.5% | 1.5% | 1.2% |
| Dec 2025 | 72.2% | 22.3% | 0.87% | 2.3% | 1.3% | 1% |
| Jan 2026 | 74.2% | 18.9% | 0.96% | 2.8% | 1.6% | 1.6% |
| Feb 2026 | 71.2% | 22% | 1.1% | 2.2% | 1.9% | 1.6% |
| Mar 2026 | 74% | 18.9% | 1.4% | 2.5% | 1.6% | 1.6% |
| Apr 2026 | 74.5% | 19% | 1.4% | 2.4% | 1.3% | 1.3% |
| May 2026 | 74.8% | 19.1% | 1.8% | 2% | 1.3% | 1.1% |
| Jun 2026 | 74.6% | 19% | 2.2% | 2% | 1.3% | 0.89% |
| Jul 2026 | 74.9% | 19.1% | 2.2% | 1.7% | 1.3% | 0.89% |
| Aug 2026 | 80.1% | 13.8% | 2.3% | 1.7% | 1.2% | 0.94% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.1% | 246K | +22.4% | +5.2 points | |
| 2, held 2nd | 13.8% | 42.3K | -17.5% | -5.3 points | |
| 3, held 3rd | 2.3% | 7.2K | +24.1% | +0.2 points | |
| 4, held 4th | 1.7% | 5.3K | +17.9% | +0.1 points | |
| 5, held 5th | 1.2% | 3.6K | 0% | -0.2 points | |
| 6, held 6th | 0.94% | 2.9K | +20.8% | +0.1 points |
80.1%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +5.2 points.
2.McCann's
13.8%
Held 2nd. 42.3K estimated branded searches, -17.5% vs prior month. Share -5.3 points.
2.3%
Held 3rd. 7.2K estimated branded searches, +24.1% vs prior month. Share +0.2 points.
4.
Scott's1.7%
Held 4th. 5.3K estimated branded searches, +17.9% vs prior month. Share +0.1 points.
1.2%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.94%
Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.
Compare search popularity between Mornflake and its closest rivals
Every comparison with Mornflake
5 comparisons
How has branded search demand for Mornflake changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mornflake worldwide fell from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Mornflake fell from 4th to 5th among oats worldwide.
How did search popularity change for oats worldwide in August 2026?
6 changes
In August 2026, Quaker Oats gained estimated Share of Search among oats worldwide, from 74.9% to 80.1%.
In August 2026, McCann's lost estimated Share of Search among oats worldwide, from 19.1% to 13.8%.
Bob's Red Mill’s estimated Share of Search among oats worldwide has gained ground for 3 months in a row, from 1.8% to 2.3% in August 2026.
Estimated monthly branded searches for Flahavan's worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
Estimated monthly branded searches for Mornflake worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
Estimated monthly branded searches for Scott's worldwide fell 15.9% over 11 measured months, from 6.3K to 5.3K in August 2026.
How is Mornflake measured?
Brandwave collects information about searches that people make online using Mornflake’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mornflake
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Is Mornflake your brand?
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