Flahavan's vs Mornflake:Which is more popular by branded search?
In August 2026, Mornflake had more branded searches than Flahavan's among oats worldwide. Mornflake was estimated to have 3.6K branded searches compared to Flahavan's’ 2.9K, and held a 1.4% Share of Search versus Flahavan's’ 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Flahavan's or Mornflake?
Compare the oats shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mornflake, Flahavan's. The figures are in the table below the chart.
View monthly share of search table
| Month | Quaker Oats | Scott's | Bob's Red Mill | Mornflake | Flahavan's | McCann's |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.2% | 2.5% | 0.46% | 2% | 1.7% | 0.15% |
| Nov 2025 | 92.6% | 3% | 0.56% | 2% | 1.6% | 0.18% |
| Dec 2025 | 93.8% | 2.5% | 0.57% | 1.6% | 1.4% | 0.15% |
| Jan 2026 | 92.2% | 3% | 0.6% | 2% | 2% | 0.18% |
| Feb 2026 | 92.2% | 2.5% | 0.73% | 2.5% | 2% | 0.15% |
| Mar 2026 | 92.4% | 2.5% | 0.87% | 2% | 2% | 0.15% |
| Apr 2026 | 93.2% | 2.5% | 0.88% | 1.7% | 1.7% | 0.08% |
| May 2026 | 93.7% | 2.1% | 1.1% | 1.7% | 1.4% | 0.05% |
| Jun 2026 | 93.7% | 2.1% | 1.4% | 1.7% | 1.1% | 0.05% |
| Jul 2026 | 94.1% | 1.7% | 1.4% | 1.7% | 1.1% | 0.07% |
| Aug 2026 | 94.4% | 1.7% | 1.4% | 1.4% | 1.1% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the Flahavan's and Mornflake comparison changed over the last 12 months?
3 findings
- Mornflake was ahead of Flahavan's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flahavan's’ estimated Share of Search among oats worldwide moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 11 months ending August 2026, Mornflake’s estimated Share of Search among oats worldwide moved from 2% to 1.4%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for oats worldwide in August 2026?
2 changes
In August 2026, Mornflake fell from 2nd to 4th among oats worldwide.
Estimated monthly branded searches for Flahavan's worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Flahavan's’ and Mornflake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flahavan's
1 branded search term
- flahavans oats
Mornflake
1 branded search term
- mornflake
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