Brandwave

How popular isFlahavan's in search?

In August 2026, there were an estimated 2.9K branded searches for Flahavan's worldwide which is down 19.4% over the last 11 months. Flahavan's holds 1.1% estimated Share of Search among oats worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Quaker Oats94.4%
  2. Scott's1.7%
  3. Bob's Red Mill1.4%
  4. Mornflake1.4%
  5. Flahavan's1.1%
  6. McCann's0.07%
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Which oats compete with Flahavan's?

Flahavan's against oats worldwide, by month

Share of Search by month for Quaker Oats, Flahavan's. The figures are in the table below the chart.

View monthly share of search table
MonthQuaker OatsScott'sBob's Red MillMornflakeFlahavan'sMcCann's
Oct 202593.2%2.5%0.46%2%1.7%0.15%
Nov 202592.6%3%0.56%2%1.6%0.18%
Dec 202593.8%2.5%0.57%1.6%1.4%0.15%
Jan 202692.2%3%0.6%2%2%0.18%
Feb 202692.2%2.5%0.73%2.5%2%0.15%
Mar 202692.4%2.5%0.87%2%2%0.15%
Apr 202693.2%2.5%0.88%1.7%1.7%0.08%
May 202693.7%2.1%1.1%1.7%1.4%0.05%
Jun 202693.7%2.1%1.4%1.7%1.1%0.05%
Jul 202694.1%1.7%1.4%1.7%1.1%0.07%
Aug 202694.4%1.7%1.4%1.4%1.1%0.07%
Sep 2026——————

  1. 1.Quaker Oats

    94.4%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  2. 2.Scott's

    1.7%

    Moved from 3rd to 2nd. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.Bob's Red Mill

    1.4%

    Moved from 4th to 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

  4. 4.Mornflake

    1.4%

    Moved from 2nd to 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Flahavan's

    1.1%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

  6. 6.McCann's

    0.07%

    Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare search popularity between Flahavan's and its closest rivals

How has branded search demand for Flahavan's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Flahavan's worldwide fell from 3.6K to 2.9K.
  • Across the 11 months ending August 2026, Flahavan's’ estimated Share of Search among oats worldwide decreased from 1.7% to 1.1%.
  • Across the 11 months ending August 2026, Flahavan's fell from 4th to 5th among oats worldwide.

How did search popularity change for oats worldwide in August 2026?

  1. In August 2026, Bob's Red Mill rose from 4th to 3rd among oats worldwide.

  2. In August 2026, Scott's rose from 3rd to 2nd among oats worldwide.

  3. In August 2026, Mornflake fell from 2nd to 4th among oats worldwide.

  4. Estimated monthly branded searches for Quaker Oats worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.

  5. Estimated monthly branded searches for McCann's worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

  6. Estimated monthly branded searches for Flahavan's worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

How is Flahavan's measured?

Brandwave collects information about searches that people make online using Flahavan's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • flahavans oats

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How the Brand Demand Index is measured

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