Flahavan's vs McCann's:Which is searched more?

Name: Flahavan's vs McCann's: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, McCann's had more branded searches than Flahavan's among oats worldwide. McCann's was estimated to have 42.3K branded searches compared to Flahavan's’ 2.9K, and held a 13.8% Share of Search versus Flahavan's’ 0.94%. These are worldwide searches for English-language branded terms.

Share of Search among oats worldwide in August 2026Which is more popular in search, Flahavan's or McCann's?

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Which is more popular in search, Flahavan's or McCann's?

Compare the oats shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Flahavan's and McCann's among oats worldwide, by month

Month	McCann's	Flahavan's
Oct 2025	29.8%	1.2%
Nov 2025	25.7%	1.2%
Dec 2025	22.3%	1%
Jan 2026	18.9%	1.6%
Feb 2026	22%	1.6%
Mar 2026	18.9%	1.6%
Apr 2026	19%	1.3%
May 2026	19.1%	1.1%
Jun 2026	19%	0.89%
Jul 2026	19.1%	0.89%
Aug 2026	13.8%	0.94%
Sep 2026	—	—

How has the Flahavan's and McCann's comparison changed over the last 12 months?

3 findings

McCann's was ahead of Flahavan's in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Flahavan's’ estimated Share of Search among oats worldwide moved from 1.2% to 0.94%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
Across the 11 months ending August 2026, McCann's’ estimated Share of Search among oats worldwide moved from 29.8% to 13.8%, and its estimated monthly branded searches moved from 92.4K to 42.3K.

How did search popularity change for oats worldwide in August 2026?

2 changes

In August 2026, McCann's lost estimated Share of Search among oats worldwide, from 19.1% to 13.8%.
Estimated monthly branded searches for Flahavan's worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Flahavan's’ and McCann's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.