Brandwave

Oats:Which brands are most popular in search?

In August 2026, Quaker Oats was the most searched among oats worldwide, with an estimated 246K branded searches and 94.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Quaker Oats94.4%
  2. Scott's1.7%
  3. Bob's Red Mill1.4%
  4. Mornflake1.4%
  5. Flahavan's1.1%
  6. McCann's0.07%

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Share of SearchLeaderboard

Compare the oats shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among oats worldwide, by month

Share of Search by month for Quaker Oats. The figures are in the table below the chart.

View monthly share of search table
MonthQuaker OatsScott'sBob's Red MillMornflakeFlahavan'sMcCann's
Oct 202593.2%2.5%0.46%2%1.7%0.15%
Nov 202592.6%3%0.56%2%1.6%0.18%
Dec 202593.8%2.5%0.57%1.6%1.4%0.15%
Jan 202692.2%3%0.6%2%2%0.18%
Feb 202692.2%2.5%0.73%2.5%2%0.15%
Mar 202692.4%2.5%0.87%2%2%0.15%
Apr 202693.2%2.5%0.88%1.7%1.7%0.08%
May 202693.7%2.1%1.1%1.7%1.4%0.05%
Jun 202693.7%2.1%1.4%1.7%1.1%0.05%
Jul 202694.1%1.7%1.4%1.7%1.1%0.07%
Aug 202694.4%1.7%1.4%1.4%1.1%0.07%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Quaker Oats

    94.4%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +0.3 points.

  2. 2.Scott's

    1.7%

    Moved from 3rd to 2nd. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.Bob's Red Mill

    1.4%

    Moved from 4th to 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

  4. 4.Mornflake

    1.4%

    Moved from 2nd to 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Flahavan's

    1.1%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

  6. 6.McCann's

    0.07%

    Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among oats worldwide?

In August 2026, Quaker Oats was the most searched among oats worldwide, with an estimated 246K branded searches and 94.4% estimated Share of Search within this set. Scott's is in 2nd place, 92.7 percentage points behind at 1.7% Share of Search.

Global oats, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Quaker Oats93.2% → 94.4%94.4%Aug 202692.2%Feb 20261st
Scott's2.5% → 1.7%3%Nov 20251.7%Jul 20262nd
Bob's Red Mill0.46% → 1.4%1.4%Aug 20260.46%Oct 20255th → 3rd
Mornflake2% → 1.4%2.5%Feb 20261.4%Aug 20263rd → 4th
Flahavan's1.7% → 1.1%2%Mar 20261.1%Aug 20264th → 5th
McCann's0.15% → 0.07%0.18%Nov 20250.05%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among oats worldwide increased from 93.2% to 94.4%.
  • Across the 11 months ending August 2026, Scott's’ estimated Share of Search among oats worldwide decreased from 2.5% to 1.7%.
  • Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among oats worldwide increased from 0.46% to 1.4%.
  • Across the 11 months ending August 2026, Mornflake’s estimated Share of Search among oats worldwide decreased from 2% to 1.4%.
  • Across the 11 months ending August 2026, Flahavan's’ estimated Share of Search among oats worldwide decreased from 1.7% to 1.1%.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among oats worldwide peaked at 94.4% in August 2026 and was lowest at 92.2% in February 2026.
  • Across the 11 months ending August 2026, Scott's’ estimated Share of Search among oats worldwide peaked at 3% in November 2025 and was lowest at 1.7% in July 2026.
  • Across the 11 months ending August 2026, Mornflake’s estimated Share of Search among oats worldwide peaked at 2.5% in February 2026 and was lowest at 1.4% in August 2026.
  • Across the 11 months ending August 2026, Bob's Red Mill rose from 5th to 3rd among oats worldwide.
  • Across the 11 months ending August 2026, Mornflake fell from 3rd to 4th among oats worldwide.
  • Across the 11 months ending August 2026, Flahavan's fell from 4th to 5th among oats worldwide.
  • Across the 11 months ending August 2026, McCann's held steady: its estimated Share of Search among oats worldwide moved less than 0.5 percentage points.

How did search popularity change for oats worldwide in August 2026?

  1. In August 2026, Bob's Red Mill rose from 4th to 3rd among oats worldwide.

  2. In August 2026, Scott's rose from 3rd to 2nd among oats worldwide.

  3. In August 2026, Mornflake fell from 2nd to 4th among oats worldwide.

  4. Estimated monthly branded searches for Quaker Oats worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.

  5. Estimated monthly branded searches for McCann's worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

  6. Estimated monthly branded searches for Flahavan's worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

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