Brandwave

How popular isQuaker Oats in search?

In August 2026, there were an estimated 246K branded searches for Quaker Oats worldwide which is up 22.4% over the last 11 months. Quaker Oats holds 80.1% estimated Share of Search among oats worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Quaker Oats80.1%
  2. McCann's13.8%
  3. Bob's Red Mill2.3%
  4. Scott's1.7%
  5. Mornflake1.2%
  6. Flahavan's0.94%
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Which oats compete with Quaker Oats?

Quaker Oats against oats worldwide, by month

Share of Search by month for Quaker Oats, McCann's, Bob's Red Mill. The figures are in the table below the chart.

View monthly share of search table
MonthQuaker OatsMcCann'sBob's Red MillScott'sMornflakeFlahavan's
Oct 202564.9%29.8%0.65%2%1.4%1.2%
Nov 202568.3%25.7%0.83%2.5%1.5%1.2%
Dec 202572.2%22.3%0.87%2.3%1.3%1%
Jan 202674.2%18.9%0.96%2.8%1.6%1.6%
Feb 202671.2%22%1.1%2.2%1.9%1.6%
Mar 202674%18.9%1.4%2.5%1.6%1.6%
Apr 202674.5%19%1.4%2.4%1.3%1.3%
May 202674.8%19.1%1.8%2%1.3%1.1%
Jun 202674.6%19%2.2%2%1.3%0.89%
Jul 202674.9%19.1%2.2%1.7%1.3%0.89%
Aug 202680.1%13.8%2.3%1.7%1.2%0.94%
Sep 2026——————

  1. 1.Quaker Oats

    80.1%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +5.2 points.

  2. 2.McCann's

    13.8%

    Held 2nd. 42.3K estimated branded searches, -17.5% vs prior month. Share -5.3 points.

  3. 3.Bob's Red Mill

    2.3%

    Held 3rd. 7.2K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  4. 4.Scott's

    1.7%

    Held 4th. 5.3K estimated branded searches, +17.9% vs prior month. Share +0.1 points.

  5. 5.Mornflake

    1.2%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Flahavan's

    0.94%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.

Compare search popularity between Quaker Oats and its closest rivals

How has branded search demand for Quaker Oats changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Quaker Oats worldwide rose from 201K to 246K.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among oats worldwide increased from 64.9% to 80.1%.

How did search popularity change for oats worldwide in August 2026?

  1. In August 2026, Quaker Oats gained estimated Share of Search among oats worldwide, from 74.9% to 80.1%.

  2. In August 2026, McCann's lost estimated Share of Search among oats worldwide, from 19.1% to 13.8%.

  3. Bob's Red Mill’s estimated Share of Search among oats worldwide has gained ground for 3 months in a row, from 1.8% to 2.3% in August 2026.

  4. Estimated monthly branded searches for Flahavan's worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Mornflake worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

  6. Estimated monthly branded searches for Scott's worldwide fell 15.9% over 11 measured months, from 6.3K to 5.3K in August 2026.

Where does Quaker Oats compete?

Quaker Oats is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Breakfast cereals3rd of 620.9%Show ranking
Granola bar brands2nd of 626.5%Show ranking
Cereal bars2nd of 629.3%Show ranking
Rice cakes1st of 675.4%Show ranking
Oats1st of 680.1%Shown above

How is Quaker Oats measured?

Brandwave collects information about searches that people make online using Quaker Oats’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • quaker oats

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How the Brand Demand Index is measured

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