Brandwave

Mother Earth vs Quaker Oats:Which is more popular?

In October 2026, Quaker Oats had more branded searches than Mother Earth among granola bar brands worldwide. Quaker Oats had about 9,290 branded searches, while Mother Earth had 390. Quaker Oats made up 2.1% of all granola bar brand searches we track, and Mother Earth accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about granola bar brands, Quaker Oats appeared in three of the five answers and Mother Earth in none.

Among granola bar brands worldwide in October 2026

Who do people search for more?

Quaker Oats, about 24 searches for every 1 for Mother Earth

Quaker Oats 9.3K searchesMother Earth 390 searches

Who does AI mention more?

Quaker Oats, mentioned in 3 of 5 answers, Mother Earth in 0

Quaker Oats in 3 of 5Mother Earth in 0 of 5

Who does AI recommend more?

Quaker Oats, the only one of the two named

Quaker Oats first in 2Mother Earth never named

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Top granola bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quaker Oats was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mother Earth did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Valley1st
  2. Kind2nd
  3. MadeGood3rd
  4. Quaker Oats4th
  5. RXBAR5th
  6. Clif Bar6th
  7. Nutri-Grain7th
  8. Belvita–
  9. Kellogg's–
  10. +1 more
  11. Mother Earth–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mother Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about granola bar brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mother Earth or Quaker Oats more popular in search?

This chart shows how often people search Google for Mother Earth and Quaker Oats by name. Each line represents a brand's share of searches for all 14 granola bar brands we track, month by month, from English-language searches worldwide.

Mother Earth and Quaker Oats among granola bar brands worldwide, by month

Share of searches by month for Quaker Oats, Mother Earth. The figures are in the table below the chart.

View monthly share of searches table
MonthBelvitaClif BarNature ValleyMadeGoodKindNutri-GrainRXBARQuaker OatsKellogg'sCarman'sMother EarthGriffin'sArnott'sBrookfarm
Nov 202514.8%18.1%18.1%14.3%14.8%8.3%6.6%2.1%1.8%1%0.06%<0.01%<0.01%<0.01%
Dec 202515.6%19%19%12.3%15.6%7.3%7%1.8%1.5%0.82%0.07%<0.01%<0.01%<0.01%
Jan 202614%20.9%17.1%13.5%14%7.9%7.6%2.2%1.8%0.99%0.06%<0.01%<0.01%<0.01%
Feb 202615.7%19.2%15.7%12.4%15.7%8.9%7%2.4%1.7%1%0.08%<0.01%<0.01%<0.01%
Mar 202613.8%20.7%16.9%14.3%13.8%7.8%7.6%1.9%2%0.91%0.09%<0.01%<0.01%<0.01%
Apr 202614.7%22%14.7%14.2%14.7%8.9%6.6%1.8%1.5%0.78%0.06%<0.01%<0.01%<0.01%
May 202614.6%21.9%14.6%14.2%14.6%8.5%6.6%2.1%1.6%1.1%0.08%<0.01%<0.01%<0.01%
Jun 202613.3%19.9%16.3%13.8%16.3%8.4%7.3%1.7%1.5%1.5%0.09%<0.01%0.01%<0.01%
Jul 202613.2%24.2%16.2%13.7%13.2%7.7%7.2%1.9%1.5%1.1%0.09%<0.01%<0.01%<0.01%
Aug 202614%21%14%17.8%14%8%6.3%2%1.6%1.1%0.09%<0.01%0.02%<0.01%
Sep 202616.3%20%16.3%16.9%10.9%7.7%7.3%2%1.6%0.93%0.09%<0.01%<0.01%<0.01%
Oct 202616.8%16.8%16.8%15.3%13.7%9.5%6.1%2.1%1.8%0.95%0.09%0.01%<0.01%<0.01%

Quaker Oats sells other things too, so only its searches that name this product count here, like “quaker bars”.

How has branded search for Mother Earth and Quaker Oats changed worldwide over the last 12 months?

3 findings

How did search popularity change for granola bar brands worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for Mother Earth worldwide rose 85.7% over 12 measured months, from 210 to 390 in October 2026.

  2. Estimated monthly branded searches for Quaker Oats worldwide rose 33.1% over 12 measured months, from 7K to 9.3K in October 2026.

How are Mother Earth’s and Quaker Oats’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Mother Earth’s and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mother Earth

1 branded search term

  • mother earth muesli bars

Quaker Oats

7 branded search terms

  • quaker bars
  • quaker cereal bar
  • quaker granola bar
  • quaker oats bars
  • quaker oats breakfast bar
  • quaker oats granola bar
  • quaker snack bar

How the Brand Demand Index is measured

Other head-to-heads among granola bar brands

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