Clif Bar vs Nature Valley:Which is more popular?
In September 2026, Clif Bar had more branded searches than Nature Valley among granola bar brands worldwide. Clif Bar had about 110,000 branded searches, while Nature Valley had 74,000. Clif Bar made up 15.2% of all granola bar brand searches we track, and Nature Valley accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about granola bar brands, Nature Valley appeared in three of the five answers and Clif Bar in one. Nature Valley was mentioned before Clif Bar in every answer that named either.
Who do people search for more?
Clif Bar, about 49% more searches than Nature Valley
Who does AI mention more?
Nature Valley, mentioned in 3 of 5 answers, Clif Bar in 1
Who does AI recommend more?
Nature Valley, named ahead of Clif Bar in 3 of 3 answers
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Top granola bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nature Valley was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Clif Bar was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Nature Valley was listed before Clif Bar in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Nature Valley1st
Kind2nd
MadeGood3rd
Quaker Oats4th
RXBAR5th- Clif Bar6th
Cadbury–
Belvita–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cadbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about granola bar brands
5 answers
Asked ChatGPT
“Which granola bar brand should I go to?”
Asked ChatGPT
“What are the best granola bar brands?”
Asked ChatGPT
“What's the best granola bar brand for school snacks?”
Searched Google, AI Overview
“granola bars”
Searched Google, AI Overview
“granola bar brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Clif Bar or Nature Valley more popular in search?
This chart shows how often people search Google for Clif Bar and Nature Valley by name. Each line represents a brand's share of searches for all eight granola bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Clif Bar, Nature Valley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cadbury | Clif Bar | MadeGood | Belvita | Nature Valley | Kind | RXBAR | Quaker Oats |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 14.7% | 7.8% | 8.1% | 8.1% | 8.1% | 3% | 0.9% |
| Nov 2025 | 75.5% | 6.8% | 3.6% | 3.7% | 4.6% | 3.7% | 1.7% | 0.35% |
| Dec 2025 | 55.2% | 11.1% | 5.9% | 7.4% | 9.1% | 7.4% | 3.3% | 0.57% |
| Jan 2026 | 42.8% | 15.6% | 8.3% | 8.6% | 10.5% | 8.6% | 4.7% | 0.77% |
| Feb 2026 | 51% | 12.5% | 6.6% | 8.4% | 8.4% | 8.4% | 3.8% | 0.89% |
| Mar 2026 | 52.5% | 12.8% | 7.3% | 7.1% | 8.6% | 7.1% | 3.9% | 0.67% |
| Apr 2026 | 49.1% | 14.7% | 7.8% | 8.1% | 8.1% | 8.1% | 3.6% | 0.65% |
| May 2026 | 44% | 16.1% | 8.6% | 8.8% | 8.8% | 8.8% | 4% | 0.93% |
| Jun 2026 | 50.4% | 15.1% | 7% | 6.8% | 8.3% | 8.3% | 3.7% | 0.53% |
| Jul 2026 | 46.1% | 16.9% | 7.8% | 7.6% | 9.3% | 7.6% | 4.2% | 0.6% |
| Aug 2026 | 52.9% | 12.9% | 9% | 7.1% | 7.1% | 7.1% | 3.2% | 0.61% |
| Sep 2026 | 41.6% | 15.2% | 10.6% | 10.2% | 10.2% | 6.8% | 4.6% | 0.83% |
How has the Clif Bar and Nature Valley comparison changed over the last 12 months?
3 findings
- Clif Bar was ahead of Nature Valley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clif Bar’s share of searches among granola bar brands worldwide moved from 14.7% to 15.2%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Nature Valley’s share of searches among granola bar brands worldwide moved from 8.1% to 10.2%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for granola bar brands worldwide in September 2026?
2 changes
In September 2026, Nature Valley overtook Kind to rank 5th among granola bar brands worldwide, with 10.2% of the searches.
In September 2026, Clif Bar gained share of searches among granola bar brands worldwide, from 12.9% to 15.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clif Bar’s and Nature Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clif Bar
1 branded search term
- clif bar
Nature Valley
1 branded search term
- nature valley
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