Cadbury vs MadeGood:Which is searched more?
In September 2026, Cadbury had more branded searches than MadeGood among granola bar brands worldwide. Cadbury had about 301,000 branded searches, while MadeGood had 76,600. Cadbury made up 41.6% of all granola bar brand searches we track, and MadeGood accounted for 10.6%. These are worldwide searches for English-language branded terms.
Follow Cadbury vs MadeGood and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Cadbury or MadeGood more popular in search?
Compare the granola bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Cadbury, MadeGood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cadbury | Clif Bar | MadeGood | Belvita | Nature Valley | Kind | RXBAR | Quaker Oats |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 14.7% | 7.8% | 8.1% | 8.1% | 8.1% | 3% | 0.9% |
| Nov 2025 | 75.5% | 6.8% | 3.6% | 3.7% | 4.6% | 3.7% | 1.7% | 0.35% |
| Dec 2025 | 55.2% | 11.1% | 5.9% | 7.4% | 9.1% | 7.4% | 3.3% | 0.57% |
| Jan 2026 | 42.8% | 15.6% | 8.3% | 8.6% | 10.5% | 8.6% | 4.7% | 0.77% |
| Feb 2026 | 51% | 12.5% | 6.6% | 8.4% | 8.4% | 8.4% | 3.8% | 0.89% |
| Mar 2026 | 52.5% | 12.8% | 7.3% | 7.1% | 8.6% | 7.1% | 3.9% | 0.67% |
| Apr 2026 | 49.1% | 14.7% | 7.8% | 8.1% | 8.1% | 8.1% | 3.6% | 0.65% |
| May 2026 | 44% | 16.1% | 8.6% | 8.8% | 8.8% | 8.8% | 4% | 0.93% |
| Jun 2026 | 50.4% | 15.1% | 7% | 6.8% | 8.3% | 8.3% | 3.7% | 0.53% |
| Jul 2026 | 46.1% | 16.9% | 7.8% | 7.6% | 9.3% | 7.6% | 4.2% | 0.6% |
| Aug 2026 | 52.9% | 12.9% | 9% | 7.1% | 7.1% | 7.1% | 3.2% | 0.61% |
| Sep 2026 | 41.6% | 15.2% | 10.6% | 10.2% | 10.2% | 6.8% | 4.6% | 0.83% |
How has the Cadbury and MadeGood comparison changed over the last 12 months?
3 findings
- Cadbury was ahead of MadeGood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cadbury’s share of searches among granola bar brands worldwide moved from 49.3% to 41.6%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, MadeGood’s share of searches among granola bar brands worldwide moved from 7.8% to 10.6%, and its estimated monthly branded searches moved from 58.6K to 76.6K.
How did search popularity change for granola bar brands worldwide in September 2026?
2 changes
In September 2026, MadeGood gained share of searches among granola bar brands worldwide, from 9% to 10.6%.
In September 2026, Cadbury lost share of searches among granola bar brands worldwide, from 52.9% to 41.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cadbury’s and MadeGood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among granola bar brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.