Brandwave

Granola bar brands:Which brands are most popular in search?

In August 2026, Cadbury was the most searched among granola bar brands worldwide, with an estimated 450K branded searches and 48.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cadbury48.5%
  2. Quaker Oats26.5%
  3. Clif Bar11.9%
  4. Belvita6.5%
  5. Nature Valley6.5%
  6. Kind—

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Share of SearchLeaderboard

Compare the granola bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among granola bar brands worldwide, by month

Share of Search by month for Cadbury, Quaker Oats, Clif Bar, Belvita, Nature Valley. The figures are in the table below the chart.

View monthly share of search table
MonthCadburyQuaker OatsClif BarBelvitaNature ValleyKind
Oct 202546%25.1%13.8%7.6%7.6%—
Nov 202573.2%12.1%6.6%3.6%4.4%—
Dec 202551.3%23%10.3%6.9%8.4%—
Jan 202640.3%26.9%14.7%8.1%9.9%—
Feb 202647.1%25.8%11.6%7.8%7.8%—
Mar 202650.3%22.4%12.3%6.8%8.3%—
Apr 202646%25.1%13.8%7.6%7.6%—
May 202641.1%27.4%15%8.3%8.3%—
Jun 202646.6%25.5%13.9%6.3%7.7%—
Jul 202641.7%27.8%15.2%6.9%8.4%—
Aug 202648.5%26.5%11.9%6.5%6.5%—
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Cadbury

    48.5%

    Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +6.9 points.

  2. 2.Quaker Oats

    26.5%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share -1.3 points.

  3. 3.Clif Bar

    11.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -3.4 points.

  4. 4.Belvita

    6.5%

    Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.3 points.

  5. 5.Nature Valley

    6.5%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -1.9 points.

  6. —.Kind

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among granola bar brands worldwide?

In August 2026, Cadbury was the most searched among granola bar brands worldwide, with an estimated 450K branded searches and 48.5% estimated Share of Search within this set. Quaker Oats is in 2nd place, 22 percentage points behind at 26.5% Share of Search.

Global granola bar brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cadbury46% → 48.5%73.2%Nov 202540.3%Jan 20261st
Quaker Oats25.1% → 26.5%27.8%Jul 202612.1%Nov 20252nd
Clif Bar13.8% → 11.9%15.2%Jul 20266.6%Nov 20253rd
Belvita7.6% → 6.5%8.3%May 20263.6%Nov 20254th
Nature Valley7.6% → 6.5%9.9%Jan 20264.4%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among granola bar brands worldwide increased from 46% to 48.5%.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among granola bar brands worldwide increased from 25.1% to 26.5%.
  • Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among granola bar brands worldwide decreased from 13.8% to 11.9%.
  • Across the 11 months ending August 2026, Belvita’s estimated Share of Search among granola bar brands worldwide decreased from 7.6% to 6.5%.
  • Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among granola bar brands worldwide decreased from 7.6% to 6.5%.
  • Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among granola bar brands worldwide peaked at 73.2% in November 2025 and was lowest at 40.3% in January 2026.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among granola bar brands worldwide peaked at 27.8% in July 2026 and was lowest at 12.1% in November 2025.
  • Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among granola bar brands worldwide peaked at 15.2% in July 2026 and was lowest at 6.6% in November 2025.
  • Across the 11 months ending August 2026, Belvita’s estimated Share of Search among granola bar brands worldwide peaked at 8.3% in May 2026 and was lowest at 3.6% in November 2025.
  • Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among granola bar brands worldwide peaked at 9.9% in January 2026 and was lowest at 4.4% in November 2025.
  • Across the 11 months ending August 2026, Kind held steady: its estimated Share of Search among granola bar brands worldwide moved less than 0.5 percentage points.

How did search popularity change for granola bar brands worldwide in August 2026?

  1. In August 2026, Cadbury gained estimated Share of Search among granola bar brands worldwide, from 41.7% to 48.5%.

  2. In August 2026, Clif Bar lost estimated Share of Search among granola bar brands worldwide, from 15.2% to 11.9%.

  3. In August 2026, Nature Valley lost estimated Share of Search among granola bar brands worldwide, from 8.4% to 6.5%.

  4. In August 2026, Quaker Oats lost estimated Share of Search among granola bar brands worldwide, from 27.8% to 26.5%.

  5. In August 2026, Belvita rose from 5th to 4th among granola bar brands worldwide.

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