Kind vs MadeGood:Which is more popular?
In September 2026, MadeGood had more branded searches than Kind among granola bar brands worldwide. MadeGood had about 76,600 branded searches, while Kind had 49,500. MadeGood made up 10.6% of all granola bar brand searches we track, and Kind accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about granola bar brands, Kind and MadeGood each appeared in four of the five answers. Kind and MadeGood were each mentioned first in two of the four answers.
Who do people search for more?
MadeGood, about 55% more searches than Kind
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top granola bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kind and MadeGood were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kind and MadeGood were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Nature Valley1st
Kind2nd- MadeGood3rd
Quaker Oats4th
RXBAR5th
Clif Bar6th
Cadbury–
Belvita–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cadbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about granola bar brands
5 answers
Asked ChatGPT
“Which granola bar brand should I go to?”
Asked ChatGPT
“What are the best granola bar brands?”
Asked ChatGPT
“What's the best granola bar brand for school snacks?”
Searched Google, AI Overview
“granola bars”
Searched Google, AI Overview
“granola bar brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kind or MadeGood more popular in search?
This chart shows how often people search Google for Kind and MadeGood by name. Each line represents a brand's share of searches for all eight granola bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for MadeGood, Kind. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cadbury | Clif Bar | MadeGood | Belvita | Nature Valley | Kind | RXBAR | Quaker Oats |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 14.7% | 7.8% | 8.1% | 8.1% | 8.1% | 3% | 0.9% |
| Nov 2025 | 75.5% | 6.8% | 3.6% | 3.7% | 4.6% | 3.7% | 1.7% | 0.35% |
| Dec 2025 | 55.2% | 11.1% | 5.9% | 7.4% | 9.1% | 7.4% | 3.3% | 0.57% |
| Jan 2026 | 42.8% | 15.6% | 8.3% | 8.6% | 10.5% | 8.6% | 4.7% | 0.77% |
| Feb 2026 | 51% | 12.5% | 6.6% | 8.4% | 8.4% | 8.4% | 3.8% | 0.89% |
| Mar 2026 | 52.5% | 12.8% | 7.3% | 7.1% | 8.6% | 7.1% | 3.9% | 0.67% |
| Apr 2026 | 49.1% | 14.7% | 7.8% | 8.1% | 8.1% | 8.1% | 3.6% | 0.65% |
| May 2026 | 44% | 16.1% | 8.6% | 8.8% | 8.8% | 8.8% | 4% | 0.93% |
| Jun 2026 | 50.4% | 15.1% | 7% | 6.8% | 8.3% | 8.3% | 3.7% | 0.53% |
| Jul 2026 | 46.1% | 16.9% | 7.8% | 7.6% | 9.3% | 7.6% | 4.2% | 0.6% |
| Aug 2026 | 52.9% | 12.9% | 9% | 7.1% | 7.1% | 7.1% | 3.2% | 0.61% |
| Sep 2026 | 41.6% | 15.2% | 10.6% | 10.2% | 10.2% | 6.8% | 4.6% | 0.83% |
How has the Kind and MadeGood comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: MadeGood took it in March 2026, Kind took it in April 2026, MadeGood took it in July 2026.
- Across the 12 months ending September 2026, Kind’s share of searches among granola bar brands worldwide moved from 8.1% to 6.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, MadeGood’s share of searches among granola bar brands worldwide moved from 7.8% to 10.6%, and its estimated monthly branded searches moved from 58.6K to 76.6K.
How did search popularity change for granola bar brands worldwide in September 2026?
3 changes
In September 2026, Nature Valley overtook Kind to rank 5th among granola bar brands worldwide, with 10.2% of the searches.
In September 2026, MadeGood gained share of searches among granola bar brands worldwide, from 9% to 10.6%.
Kind’s share of searches among granola bar brands worldwide has lost ground for 3 months in a row, from 8.3% to 6.8% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Kind’s and MadeGood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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